Marc and Alex Marquez’s Gresini team, together with MotoGP Guru and SPORTPASS, introduced the world’s first fan-powered sponsorship program. This program allows fans to buy a team “micro-sponsorship package” for as low as €125 and enjoy perks usually reserved for corporate sponsors and VIPs.
The basic sponsorships range from €125 to €350 and include personalized team polo shirts, season-long access to the team sponsor portal for updates and exclusive content, and the chance to participate in online chats with the Gresini crew. Fans also have weekly opportunities to win Paddock Experiences, such as hospitality with the team, visits to the box, and even paddock scooters, exclusive to sponsors.
Sponsors can have their names displayed on either Alex or Marc’s MotoGP bike for the weekend they attend. Fan sponsors will also receive digital passes, collectibles, invitations, and credentials.
Higher-tier sponsorship packages offer weekend Paddock Experiences at chosen races and guarantee the sponsor’s name on the bikes. These packages come in single or group options, ideal for companies or families seeking the VIP experience of team sponsorship.
All sponsors, regardless of their commitment, are entered into a draw to win the Ducati Panigale V4S race-prepared training bike used by the Marquez brothers in 2024. If the winner can’t use the bike, a cash prize of USD$20,000 is offered as an alternative.
Carlo Merlini, Gresini’s marketing director, expressed excitement about involving fans as sponsors, calling it a groundbreaking move. SPORTPASS CEO Jordan Fogerty highlighted the platform’s role in bringing fans closer to the team and riders while providing security and value.
MotoGP Guru, a sponsor of Gresini since 2023, also produces and publishes the official MotoGP Prediction Game.
