Rivian is gearing up to introduce its latest creation, the R2 SUV, marking a significant step as its inaugural “affordable” model is slated for debut on March 7.
Offering a tantalizing glimpse into what lies ahead, the company has released a video teasing the vehicle, though only the front end is revealed, adorned with the familiar lighting signature reminiscent of its predecessors.
While Rivian remains tight-lipped about specifics, it’s confirmed that the R2 will be smaller in stature and more budget-friendly compared to its R1S sibling.
CEO RJ Scaringe has hinted at a price range hovering between $45,000 to $50,000, positioning it strategically amidst competitors such as the Tesla Model Y, Ford Mustang Mach-E, Kia EV6, and Hyundai Ioniq 5, though the precise starting price remains a mystery.
True to Rivian’s distinctive design philosophy, the R2 proudly flaunts the brand’s signature full-width light bar and Stadium-shaped headlights at the forefront, ensuring easy recognition on the streets.
While the teaser focuses solely on the front, it’s not far-fetched to anticipate that the taillights will echo a similar full-width design as witnessed in the R1S and R1T models.
Scaringe draws parallels between the R2’s launch and Rivian’s “Model 3 moment,” foreseeing potential hurdles in ramping up production to meet the demand for this more accessible model. In response, the company is committing a hefty $5 billion investment towards establishing a new manufacturing facility in Georgia.
As for the specifics concerning the powertrain, performance, and range of the R2, Rivian remains elusive for now. However, enthusiasts can expect more teasers to trickle in over the ensuing weeks leading up to the grand unveiling, ensuring a steady stream of updates to keep them engaged and intrigued.
