Mercedes-Benz couldn’t idly watch luxury apartment complexes bearing the logos of competitors like Porsche and Bentley grace the Miami skyline. Hence, they initiated their endeavor.
The forthcoming Mercedes-Benz mixed-use building, spanning 67 stories, will feature luxury residences ranging from studios to three-bedroom condominiums, boasting views of Biscayne Bay and the Atlantic Ocean. Initial occupancy of the 791 apartments is slated for 2027, with sales managed by Serhant, a prominent real estate and media firm.
Reportedly, the most affordable apartment will start at approximately half a million dollars, with prices soaring to $4 million for the most opulent units, including penthouses, the pricing of which remains undisclosed.
Eva Wiese, head of Mercedes-Benz Customer Solutions, articulates the vision: “We aim to create residences in an enviable locale.”
Situated in Brickell, Miami, at 1 Southside Park, the development will span over 2.5 million square feet, positioning it as one of Florida’s largest ongoing projects.
Embracing an angular design with rounded edges, inspired by the geometric principles of Bauhaus, the structure will exude elegance with a palette of technical silver, black, and white, contrasting against the vibrant Miami skyline.
Boasting over 130,000 square feet of amenities and hospitality space, along with 200,000 square feet of office space, health and fitness facilities, and a 174-key hotel, the building promises to be a comprehensive urban oasis. Retail outlets and on-site parking will also be incorporated.
In alignment with Mercedes-Benz’s transition towards a fully electric lineup, charging stations will be seamlessly integrated into the parking facilities, complemented by valet services.
This venture marks Mercedes-Benz’s maiden foray into branded real estate in the United States, executed in partnership with the esteemed real estate firm JDS Development Group, known for landmark projects like the Brooklyn Tower and the 111 West 57th Luxury Condominiums in New York.
Preceded by luxury towers from Porsche, Bentley, and Aston Martin in Miami, this development represents a strategic move for Mercedes-Benz, carving a distinct urban footprint in Miami’s landscape.
