Lamborghini is set to discontinue the sold-out Urus S and Performante models by the end of this year, leaving only the newly launched Urus SE Hybrid available for purchase. The Urus SE Hybrid differs from its predecessors as it incorporates a twin-turbo 4.0-liter V8 engine along with an electric powertrain, offering a unique blend of performance and efficiency.
With a starting price of $258,000, the Urus SE Hybrid represents a significant investment in luxury and performance. However, in Nigeria, the cost of ownership surpasses N600 million due to local taxes and delivery expenses, highlighting the exclusivity and premium nature of the vehicle in the Nigerian market.
Despite its hefty price tag, the non-hybrid version of the Urus has gained popularity among Nigerian luxury SUV enthusiasts, cementing its status as one of the most sought-after vehicles on the roads. The high demand for the Urus demonstrates the enduring appeal of Lamborghini’s iconic design and exceptional performance.
The decision to discontinue the Urus S and Performante models aligns with Lamborghini’s strategy to focus on electrification and sustainability. The introduction of the Urus SE Hybrid represents a significant step towards this goal, offering customers a more environmentally friendly yet equally exhilarating driving experience.
Alongside the Urus SE Hybrid, Lamborghini has disclosed intentions to introduce a hybrid successor to the Huracán in the coming year, underscoring its dedication to pioneering innovation and technological progress within the supercar domain.
This strategic move by Lamborghini towards hybridization not only demonstrates its commitment to sustainability but also mirrors a wider industry shift towards greener solutions while preserving the hallmark performance and opulence synonymous with the brand.