Forget about your typical car-branded watches. The upcoming Jacob & Co. timepiece, designed to complement the revolutionary 2026 Bugatti Tourbillon hypercar, is in a league of its own.
Bugatti recently introduced the 2026 Tourbillon, a hypercar that prioritizes both beauty and mind-blowing engineering, just like founder Ettore Bugatti envisioned.
The car itself is inspired by the tourbillon, a complex watch mechanism that improves accuracy. While invented centuries ago, tourbillons have become increasingly popular for their fascinating looks and ability to overcome physical limitations.
Jacob & Co., famous for their intricate watches that straddle the line between jewelry and high-end horology, is the perfect partner for this ambitious project.
Born from an 18-month partnership between luxury watchmaker Jacob & Co. and iconic car brand Bugatti, this timepiece isn’t just a watch; it’s a mechanical marvel that embodies Bugatti’s spirit.
The 52 x 44 mm case, shaped like a miniature Bugatti with its signature grille and air intakes, hints at the automotive inspiration within.
But the true innovation lies beneath the sapphire crystal – a miniature, functional Bugatti W16 engine meticulously carved from sapphire.
Complete with a moving crankshaft and high-grade titanium pistons, and this intricate automaton brings the thrill of a Bugatti engine to your wrist with every activation. Unlike other car-themed watches that rely solely on aesthetics, this Jacob & Co.