In a bold marketing move, Dodge is aiming for the design of many electric vehicles (EVs). Their latest YouTube trailer, “Built Upon a Legacy | Design Reimagined | Next-Gen Charger,” features a narrator taking a playful jab at the typical EV silhouette.
They describe these vehicles as “battery electric melted jelly beans,” emphasizing the lack of distinction in current EV design. This isn’t the first time Dodge has used this strategy. Their CEO, Tim Kuniskis, previously made similar comments during a presentation on the next-gen Charger Daytona.
Even the Dodge website echoes this sentiment, suggesting a deliberate effort to differentiate their upcoming EV from the current market. However, this approach isn’t universally loved. While Dodge promotes their unique design, some fans long for the return of the classic Hemi Hellcat engine, evident in the negative comments on the trailer.
Dodge has electrified its iconic muscle car image with the Charger Daytona. The base R/T model packs a 456 hp dual-motor setup, bolstered by a PowerShot function that temporarily boosts output to 496 hp, mirroring Hyundai’s Ioniq 5 N.
This electric muscle car accelerates to 60 mph in 4.7 seconds and tops out at 137 mph while promising a 317-mile range. For those seeking more thrills, the Scat Pack variant delivers 630 hp, rising to 670 hp with PowerShot, slashing 0-60 time to 3.3 seconds and top speed to 134 mph, albeit with a reduced 260-mile range.
Beyond power figures, Dodge emphasizes the car’s aerodynamic R-wing design and a Fratzonic Chambered Exhaust system that attempts to replicate the visceral V8 roar.
