Volkswagen’s ambitious plan to revive the iconic Scout brand is finally coming to fruition. After months of anticipation, the German automaker is set to reveal its rugged electric off-roaders on October 24.
These new vehicles, a pickup truck, and an SUV, aim to rival Rivian in the growing market for electric vehicles designed for adventure. The Scout brand, acquired through Volkswagen’s purchase of Navistar, was originally envisioned as a standalone entity with a startup-like approach to conquer the US market.
This strategy aimed to distance Scout from the established Volkswagen brand and give it a more rebellious, adventurous image. However, the company’s direct-to-consumer sales model caused significant controversy among US dealers, who were accustomed to the traditional dealership model.
Despite facing opposition from its dealer network, Volkswagen has persevered with its plans to revive the Scout brand. The company has invested heavily in a new factory in South Carolina to produce the Scout EVs, demonstrating its commitment to the brand and its potential to redefine the electric off-road vehicle segment.
This decision marks a significant departure from Volkswagen’s previous strategy of focusing on established markets and traditional vehicle types. The Scout EVs are expected to offer a unique combination of performance, capability, and sustainability.
With their powerful electric motors and advanced technology, these vehicles are designed to tackle any terrain, while also providing a comfortable and connected driving experience. By combining the heritage of the Scout brand with the innovation of electric vehicles, Volkswagen hopes to create a new benchmark for off-road adventure.
Scout Motors, the new electric vehicle brand, has been making rapid strides since securing substantial state incentives. Despite its storied heritage, the company has chosen a modern, rather than retro, design for its upcoming EVs. While an initial revealing was anticipated for the summer, Scout Motors has now announced that both the SUV and truck concepts will be showcased on October 24.
With Volkswagen lacking a suitable EV platform for off-road vehicles, Scout Motors has been facing challenges in developing its electric trucks. However, a recent partnership with Rivian could provide valuable assistance, particularly in terms of electric motors and drive units. Rivian’s experience with Enduro motors could be instrumental in Scout’s EV development.
Details about Scout’s vehicles have been limited, but CEO Scott Keogh has hinted at a rugged, traditional truck design with sharp angles and corners. Unlike many modern EVs, Scout trucks will feature physical door handles and a distinctive fold-down windshield. The interior will also maintain a rustic aesthetic with mechanical buttons and controls.
