As the October 2024 supermoon, known as the Hunter’s Moon, illuminated the night sky, Ford Motor Company’s luxury brand, Lincoln, revealed a new “curated interior experience” called Moonbeam. This special theme coincides with the brand’s decade long celebration of its Black Label series, which has consistently offered premium design elements and raised services.
With the addition of the Moonbeam theme, Lincoln aims to further differentiate itself in the luxury automotive market, building upon the success of its Black Label vehicles, which accounted for over 14% of Lincoln’s sales in the third quarter of the year.
The 2025 Lincoln Aviator Black Label is introducing a new theme inspired by the serene beauty of the moon. This lunar inspired design features a light green moonbeam color, dark green piping, and light green leather seating surfaces.
The perforated leather design evokes the trail of a shooting star, while a laser engraved moon ash applique set on open pore khaya wood adds a touch of celestial elegance. This is the 19th Black Label theme created by Lincoln, joining six others currently available in the 2025 model year.
Black Label owners enjoy exclusive privileges such as Lincoln Access Rewards points, premium maintenance, carwashes, and premium experiences. The refreshed Lincoln Aviator Black Label, starting at $87,245, offers the Moonbeam experience for those seeking a luxurious and celestial inspired ride.
