Suzuki has achieved a high-ranking place within the newest Institute of Buyer Service’s UK Buyer Satisfaction Index, taking twenty third place general and third within the automotive sector.
The index is a barometer of buyer satisfaction measuring sentiment throughout the nation and asks over 10,000 customers to charge their experiences of coping with over 250 completely different firms throughout 13 sectors, together with these within the motor trade.
The Automotive trade sector common UKCSI rating was 78.4 factors measured throughout 26 manufacturers and with a rating of 81.6, Suzuki was forward of the trade common and simply 0.9 factors behind the general winner.
As a part of the survey, prospects have been requested questions relating to varied elements of the best way they have been handled when coping with manufacturers together with Belief, Expertise, Buyer Ethos, Emotional Connection and Ethics with Suzuki scoring nicely throughout these dimensions, and for Ethics specifically.
Nobuo Suyama, managing director of Suzuki GB, mentioned: “We’re very pleased with our achievement to have once more been recognised as a extremely ranked automobile model within the Index significantly with 2020 having been such a difficult yr. Persevering with to evolve the Suzuki buyer expertise stays a core focus for us and the continued efforts of our workers and sellers has clearly paid off.
“With out the assist of our nationwide supplier community, and the tons of of folks that work tirelessly for the model to ship distinctive requirements for our prospects we couldn’t have delivered such a improbable outcome. I want to congratulate everybody who has performed an element to attain one more robust rating”.
Suzuki achieved the best Internet Promoter Rating (NPS) within the automotive sector, which is a calculation of the ratio of respondents that may seemingly advocate a model to others.
Jo Causon, CEO of The Institute of Buyer Service feedback: “On this difficult interval for the automotive trade is it clear that some companies have managed to take care of companies and reply to modifications of their prospects’ circumstances and wishes nicely.
“Suzuki’s continued robust displaying within the UKCSI is encouraging and the organisations that finest assist their prospects by these instances – by reassuring, partaking and offering applicable recommendation – shall be finest positioned to thrive as we come out of this disaster.”
Fellow Japanese model Mazda has been awarded the Feefo Gold Trusted Service Award, with a mean rating of 4.8 and 4.2 out of 5 stars, primarily based on evaluations from the final 12 months for Mazda UK and Name Mazda First retrospectively.
David Wilson-Inexperienced, customer support director at Mazda UK, mentioned: “Being awarded the Feefo Trusted Service Award for the fourth consecutive yr demonstrates what prospects consider our philosophy round distinctive buyer care. We take away publish collision trauma permitting prospects to make sure they’re okay relatively than worrying about their automobile.
“We’ll handle their automobile restore appropriately, utilizing new real elements fitted by Mazda specialists and guarantee it’s returned again to manufacturing facility construct requirements. Offering Mazda prospects this reassurance and improbable expertise demonstrates our dedication by no means to chop corners however give distinctive experiences in each state of affairs.”
