Enquiries additionally fell towards the identical month final 12 months with new enquiries down 29% and utilized by 34%. Nonetheless, used automotive sale values elevated by 14% to £20,839.
James Hill, managing director of Dealerweb, stated: “The UK’s sellers have proven implausible resilience because the first lockdown in March 2020.
“The concentrate on delivering wonderful service and maximising the worth of each enquiry has helped to assist some comparatively sturdy numbers all through 2020.
“Plainly the mixture of a 3rd and strict lockdown in January, alongside some horrible climate, has hit shopper demand.
“In a difficult market, it’s vital to observe up every enquiry in an environment friendly manner and to make sure that the entire workforce can entry gross sales information in real-time to tell industrial choices.
“We discover that information provides worth to each enterprise, nevertheless it has a multiplier impact when it’s used throughout the enterprise to drive development.”
In line with information printed by Cap HPI, commerce values declined by a mean of 1.4% (£150) on the three-year level final month as the amount of automobiles bought by means of commerce channels have been round 60% of the degrees seen in January final 12 months.
However Auto Dealer reported earlier this week that January had introduced a tenth consecutive month of worth rises among the many automobiles marketed on its platform.
It additionally reported a rise in shopper curiosity, suggesting that retailers might as soon as once more profit from pent-up demand when COVID-19 restrictions are eased as soon as once more.
Dealerweb’s cloud-based enquiry administration programs assist retailers with their gross sales processes.
It has grown to develop into an ecosystem of instruments that may handle the method from first enquiry to constructing and shutting a deal.
Its companies additionally automate web-leads’ collation from all sources and supply the choice to reply through a fully-formatted bespoke HTML electronic mail template or with a direct name to the shopper.