Stellantis has reached a new milestone in its mission to make employees genuine partners in the company’s success. Since launching the ‘Shares to Win’ purchase plan in 2023, employees across 20 countries have subscribed to more than 22 million Stellantis shares.
Participation has grown steadily, with staff now owning 2.8% of Stellantis’ total capital, up 1.1 percentage points in just two years.
The completion of the 2025 program highlights both ongoing growth and sustained enthusiasm. Employees invested a total of EUR 141 million, while Stellantis matched these contributions with EUR 68 million.
Altogether, EUR 209 million has been dedicated to the initiative, underscoring not just the financial commitment but also the emotional investment of Stellantis’ workforce in the company’s long-term vision.
The 2025 edition of the program expanded its reach to 20 countries, two more than the previous year. Over 235,000 employees were eligible, and global participation remained strong at 11%. Core markets, France, Italy, and the United States, accounted for roughly two-thirds of subscriptions.
With an average investment exceeding EUR 1,150 per participating employee in 2025, the data indicates a serious level of commitment beyond a simple token buy-in.
The program is designed for accessibility: no minimum investment is required, employees receive a 20% share price discount, and Stellantis matches contributions up to EUR 1,000, with the first EUR 200 benefiting from an especially generous 200% match.
Beyond the financial benefits, the plan offers the opportunity to actively contribute to Stellantis’ value creation and strategic direction. The no-minimum investment policy and boosted early-match rates have broadened participation to nearly the entire eligible global workforce.
Stellantis leadership believes this sense of shared purpose will foster higher engagement, loyalty, and company pride, intangible yet crucial factors as the automaker navigates industry transformation and global competition.
Entering its third year with real momentum, the ‘Shares to Win’ program positions Stellantis as a leader among major automakers in tying employees to company outcomes.
This rise in employee ownership may generate benefits in both performance and stability as the global automotive industry faces disruption and opportunity. Investors, analysts, and employees alike will likely watch closely how this employee engagement strategy influences Stellantis’ results in the coming years.
