Genesis just can’t resist dropping concepts that edge closer to reality with every reveal. The G90 Wingback is one of the most intriguing yet, suggesting the Korean luxury brand might actually be entertaining the idea of a performance wagon based on its flagship sedan, even if only as a small-batch effort.
The G90 Wingback originally made its debut on the sidelines of a recent event in France. Although the spotlight was meant for the GV60 Magma production crossover and the mid-engined Magma GT sports car concept, it was the muscular long-roof G90 that quietly grabbed the most attention.
Genesis has now shared a new set of images that showcase the G90 Wingback more clearly. According to the company, this wagon represents yet another illustration of “the diverse forms Magma can take,” building on the ideas first explored by the G90 X Gran Coupe and Convertible concepts.
Under the skin, the Wingback continues on the same “unmodified G90 platform,” keeping the 3,180 mm (125.2-inch) wheelbase and an overall length similar to the production sedan. Beyond that, though, the similarities end. Instead of the G90’s traditional rear deck, the concept gets a completely reworked tail with a true hatchback and a redesigned bodykit.
Styling updates include a sharper front bumper, a more aggressive grille, and revised intakes accented with canards. The fenders at both ends are noticeably wider, and a pair of angular roof fins replace traditional roof rails.
The rear design is where things become even more dramatic, combining a split-level spoiler with a wide diffuser and four neatly integrated exhaust tips. The concept also features a subdued deep-green paint finish and sits on dark 22-inch alloy wheels wrapped in low-profile tires.

Inside, we get a look at a cabin trimmed not in leather but in a suede-like material called Chamude. The interior keeps things clean and upscale, featuring a beautifully styled steering wheel and heavily bolstered seats enhanced with contrasting green piping, quilting, and stitching.
“The multiplication of SUVs,” he says, will inevitably lead to “saturation.” When that happens, he believes other body styles will begin to return to prominence, thus the brand’s experimentation with G90-based designs.
Donckerwolke describes the Wingback as a “bridge between Magma and the One of One bespoke program,” a phrasing that implies a limited-production model isn’t entirely out of the question. He has also previously noted that G90-derived spin-offs are “very executable” and wouldn’t require major investment to bring to life.
That new platform could easily form the basis for other variants, including the Wingback and the X Gran Coupe, both of which would benefit from improved driving dynamics engineered from the ground up.
As for powertrains, the current G90 runs a twin-turbo 3.5-liter V6, but a full Magma version would almost certainly require something more capable. An electrified system seems like a logical evolution, offering both performance and efficiency. However, rumors also point to a V8, possibly related to the one designed for the mid-engined Magma GT.
Genesis is already developing a V8 racing engine for its upcoming Le Mans hypercar, and adapting it for Magma-branded road cars would align well with the brand’s ambitions.
After all, Genesis intends to challenge the BMW M and Mercedes-AMG divisions, both of which rely on extremely potent plug-in hybrid V8 powertrains for their flagships.
