Xiaomi is carrying its early momentum into 2026 with ambitious, but arguably conservative, goals. The company has set a delivery target of 550,000 vehicles for the year, a 34% increase over the 410,000 units it delivered in 2025.
Founder and CEO Lei Jun unveiled the goal during a New Year livestream, suggesting Xiaomi could become the fastest automaker in history to reach one million cumulative sales in just its third year of production.
The target follows strong performance in December 2025, when the company delivered over 50,000 vehicles. If that pace were maintained throughout the year, annual deliveries would top 600,000 units, making the stated 550,000 figure appear notably conservative.
Xiaomi’s YU7, its second model, achieved 150,000 deliveries within six months of launch, roughly 2.3 times faster than the debut SU7 sedan, which entered the market in spring 2024.
China’s hyper-competitive electric vehicle (EV) market has already seen several brands reach the one million sales milestone. Leapmotor, Li Auto, and Xpeng joined the “Million Club” in September, October, and November 2025, respectively, while Nio is expected to reach the mark on January 6, 2026.
Historically, established automakers have taken about a decade to reach this level, but Xiaomi is aiming to achieve it in a fraction of that time.
The company has already hit notable milestones. Its EV division became profitable in November 2025, approximately 18 months after launching the SU7 sedan, a pace less than half that of Tesla’s comparable milestone.
Despite this, Xiaomi’s stock was among the worst-performing technology equities in 2025, as investors worried about overcapacity and soft demand in China’s broader EV market.
Looking ahead, Xiaomi is preparing for a European entry in 2027, having set up a research and development center in Munich and registered its first test vehicle in Germany. Rumors suggest the company is developing new models, including extended-range electric SUVs, with the YU9 family vehicle and the YU7 GT performance crossover targeting distinct market segments.
Even with these achievements, the 2026 target remains cautious. Xiaomi’s restraint is understandable: intense competition and ongoing price wars in China’s EV market have pressured many domestic automakers. BYD, for instance, cut its 2025 forecast by 900,000 units amid price pressures it arguably helped create, as well as the sheer variety of rival offerings from Chinese OEMs.
