The Nissan Z and Toyota Supra are both powerful, rear-wheel-drive sports cars, yet they deliver distinctly different driving experiences. When it comes to U.S. sales in 2025, one of these two icons clearly pulled ahead.
Nissan moved 5,487 units of the Z last year, representing a striking 73.4 percent jump from the 3,164 sold in 2024. It was an impressive performance, even if the latter part of the year couldn’t quite maintain the earlier momentum.
During the fourth quarter, Nissan sold 665 Zs across the States, a decline of 32.8 percent compared with the 989 delivered in Q4 of 2024. The contrast is even more pronounced when measured against the 2,154 units sold in the first quarter of 2025, which set a strong early benchmark.
Despite the quarterly decline, the Z clearly outperformed the Toyota Supra in 2025. Last year, Toyota delivered 2,953 Supras, up 13.3 percent from 2,615 units in 2024. December sales were particularly strong for the Supra, with 277 units sold, a remarkable 280.5 percent increase from the 70 delivered in December 2024.
It’s not especially surprising that the Z leads the sales race. The Supra is approaching the end of its production run, while the Nissan is priced significantly lower.
With a starting MSRP of $42,970, the Z comes equipped with a 3.0-liter twin-turbo V6 producing 400 horsepower, more than the Supra’s standard 3.0-liter single-turbo inline-six, which tops out at 382 hp.
Meanwhile, the Supra’s base price begins at $57,500, creating a substantial value gap for buyers comparing the two cars.
Nissan could maintain strong demand for the Z into 2026. Recently, the company confirmed it is developing a manual-transmission version of the Z Nismo, a model likely to prove especially popular among enthusiasts.
Beyond the Z, Nissan’s overall U.S. sales in 2025 saw a modest increase, closing the year at 873,307 vehicles, up 0.9 percent from 865,938 in 2024. However, that headline figure hides significant variation across the lineup, with some models surging and others slipping sharply.
The Murano emerged as a standout, more than doubling its volume to 42,747 units from 19,316 in 2024.
The Pathfinder also posted notable gains, rising 25.6 percent to 101,598 units, while the subcompact Kicks climbed 33.9 percent, ranking among Nissan’s most improved models. The Armada registered a smaller but still solid increase of 14.4 percent.
Conversely, several models struggled. The Altima fell 18.1 percent to 93,268 units, the Titan plunged 86.1 percent to just 2,043, and the Rogue dropped 11.3 percent to 217,896 units, although it remained Nissan’s best-selling U.S. model.
Nissan’s electric vehicles also took a hit. The expiration of the federal tax credit in September contributed to a sharp drop in Leaf sales, which fell by roughly half to 5,149 units.
