Jaguar Land Rover may have lost more than £3bn in sales as a result of the cyberattack that disrupted its operations, according to newly released sales figures from the company.
In a statement issued ahead of the publication of its full financial results in February, JLR reported that wholesale sales declined by 43.3% year-on-year during the final three months of the 2026 financial year.
The cyberattack began in September and left the automaker’s manufacturing operations offline for several weeks, significantly impacting vehicle production across its plants.
During the third quarter of 2025, JLR recorded 59,200 wholesale vehicle sales, excluding its joint venture with Chery in China. This marked a sharp decline compared with the same period in 2024, when the company sold 104,000 vehicles.
While JLR has not yet disclosed the total value of vehicles sold in 2025, the 104,000 units delivered during the corresponding quarter in 2024 generated £7.5bn in revenue.
Retail sales in the third quarter reached 79,600 vehicles, including those sold through joint ventures. However, this represented a 25.1% drop compared with the same period last year and a 6.7% decline from the second quarter.
North America was the region most heavily affected by the disruption. Wholesale sales in the market fell by 64.4%, while retail sales declined by 37.7%.
In its statement, the company said: ‘Production returned to normal levels only by mid-November post the cyber incident. Due to this and also the time required to distribute vehicles globally once produced, wholesale and retail volumes reduced on a quarter-on-quarter and year-on-year basis.
‘In addition, the planned wind down of legacy Jaguar models ahead of the launch of new Jaguar, and incremental US tariffs impacting JLR’s US exports, continued to impact volumes.’
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