While the F-Series remains Ford’s best-selling pickup, the Ranger and Maverick delivered the strongest growth gains for the brand in 2025.
Ford has released its full 2025 sales figures, and the results confirm a strong year for the automaker. Total vehicle sales increased by 6%, market share climbed by 0.6 percentage points, and Ford recorded its highest annual sales of the decade.
In total, the company delivered 2,204,124 vehicles in 2025, giving it a 13.2% share of the U.S. market. By comparison, Chevrolet finished the year with 1,829,235 vehicles sold.
The automaker also outperformed the broader industry for the 10th straight month in December. Ford attributed much of its momentum to the breadth of its lineup, particularly the wide range of available trims and powertrain options. A closer look at individual models reveals how smaller trucks and hybrid offerings played an outsized role in making 2025 such a successful year.
Ford sold 1,268,749 trucks in 2025, representing a 9.5% year-on-year increase. As expected, the F-Series once again topped the charts as America’s best-selling pickup, with 828,832 units delivered.
However, growth wasn’t limited to Ford’s full-size trucks. The company’s smaller and more affordable pickups posted far stronger percentage gains.
The Ford Ranger recorded 70,960 sales, marking a substantial 53.6% increase compared with the previous year. While that figure still trails Chevrolet’s Colorado, which sold 107,867 units, no other Ford model experienced faster growth in 2025.
Much of the Ranger’s momentum came from entry-level variants. Sales of the base Ranger XL surged by 82.3%, reflecting growing consumer demand for lower-cost trims. The Ford Maverick, already the most affordable pickup in Ford’s lineup and the cheapest pickup on sale in the U.S., also enjoyed a record year. Maverick sales reached 155,051 units, up 18.2% year-on-year.
The F-150 Hybrid’s success helped deliver Ford’s best-ever year for hybrid vehicle sales, which rose by 21.7%. The Maverick Hybrid also played a key role, with 81,034 electrified units sold during the year.
Ford sold 890,042 SUVs in 2025, a modest increase of 1.6%. While the growth rate lagged behind trucks, the result remains notable given the discontinuation of the Ford Escape, a model that still accounted for nearly 140,000 sales during the year.
The Explorer led the charge, finishing 2025 as America’s best-selling three-row SUV with 222,706 units sold, a 14.7% increase. The Expedition also had a strong year, delivering 85,921 sales, up 10% and marking its best performance since 2019.
Among Ford’s SUVs, the Bronco recorded the largest year-on-year improvement. Sales climbed by 33.7% to 146,007 units, while the Bronco Sport reached 134,493 sales, up 7.9%.
Performance-oriented off-road trims such as the Raptor performed particularly well, alongside more affordable Bronco variants including the base and Big Bend trims.
“We’re growing share and beating the trend because we offer a great range of products, from accessible entry-level models to high-performance off-roaders,” said Andrew Frick, president, Ford Blue and Model e.
Beyond trucks and SUVs, Ford’s performance was more uneven. The Mustang posted a respectable year, with sales increasing by 3% to 45,333 units.
Electric vehicles, however, told a different story. Total EV sales fell by 14.1% to 84,113 units. The Mustang Mach-E remained relatively stable at 51,620 sales, down just 0.2%, though that figure was heavily influenced by sales earlier in the year before the federal EV tax credit was eliminated. In the fourth quarter alone, Mach-E sales dropped sharply by 40.1%.
The F-150 Lightning struggled further, with sales declining by 18.5% to 27,305 units. Ford confirmed late in 2025 that production of the electric pickup would be discontinued, citing a lack of profitability.
Despite that setback, Ford has not abandoned electric pickups altogether. A new midsize electric truck built on the company’s Universal EV Platform is scheduled to enter production in 2027 at the Louisville Assembly Plant. The model is expected to be significantly more affordable than the F-150 Lightning.
Like General Motors, Ford achieved 6% sales growth in 2025, but the two automakers found success in different areas. GM ranked as the second-largest EV brand last year, while Ford’s electric sales declined and the F-150 Lightning was phased out.
Where Ford excelled was in trucks and SUVs, particularly those offering hybrid powertrains and lower-cost entry points. With an expansive lineup spanning base trims to off-road performance models, Ford continues to appeal to a broad range of buyers. As vehicle prices climb, the company’s emphasis on affordable, no-frills trims appears to be resonating strongly with consumers.
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