Genesis’ long-anticipated GV90 has been under development for years, and fresh reports indicate its debut may be pushed back once again as the brand reassesses its priorities for its electric flagship SUV
The Genesis GV90, derived from the Neolun Concept, is now expected to launch in late 2026. The delay is tied to internal evaluations and continued development of Level 3 autonomous driving systems. The GV90 remains positioned as Genesis’ most significant luxury vehicle to date.
Genesis first signaled its intentions for a full-size luxury electric SUV in 2024 with the debut of the Neolun Concept. From the outset, the concept made a bold statement: this would be a large, premium SUV designed to elevate Genesis into the uppermost tier of the luxury market and directly challenge established elite brands.
Since then, the Neolun Concept has gradually transitioned into what is now known as the GV90. Multiple test vehicles have been spotted undergoing road testing, and earlier expectations pointed to an initial launch as soon as April of this year.
Those early prototypes also suggested a particularly ambitious feature, rear-hinged, Rolls-Royce-style coach doors that would have set the GV90 apart visually and experientially.
Recent information, however, suggests the GV90’s arrival has slipped to the latter half of 2026. At the same time, the distinctive coach doors may be dropped before production. For prospective buyers, the continued delay underscores just how much Genesis is still refining its most daring SUV project to date.
The delay appears to be driven by a combination of internal reassessments and unresolved technical challenges.
With new leadership now in place at Hyundai Motor Group and Genesis, major programs across the organization are being reviewed more closely. As the brand’s flagship offering, the GV90 is naturally receiving heightened scrutiny, particularly as strategic priorities evolve at the executive level.
Technology development is also playing a major role. Level 3 autonomous driving remains a work in progress, even as competitors begin offering increasingly capable hands-free driving systems. Genesis likely wants to ensure its technology meets or exceeds expectations at launch, rather than releasing the GV90 with features that could quickly feel outdated.
Regarding the doors, more recent prototypes reportedly no longer feature the rear-hinged coach doors seen on earlier test vehicles. The most plausible explanation is simplification.
Coach doors are expensive and add engineering complexity, and Genesis may be prioritizing fundamental vehicle architecture and advanced technology before committing to more specialized design elements.
Even if the coach doors do not make it to production, expectations for the GV90 remain extremely high. Genesis has already hinted at ultra-luxury ambitions, including potential bespoke builds and limited custom versions that echo the exclusivity traditionally associated with Bentley and Rolls-Royce.
Other leaks have suggested limousine-style layouts, reinforcing the idea that the GV90 is meant to be far more than just a larger electric SUV.
Genesis is clearly proceeding with caution. While the GV90’s timeline continues to slip, the deliberate pace may ultimately work in its favor. If the brand executes on its vision, the GV90 could emerge not only as Genesis’ most ambitious vehicle, but as the defining model that reshapes how the luxury world views the marque.
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