Lamborghini has formally abandoned plans to launch its first fully electric production vehicle, opting instead to deepen its commitment to high-performance plug-in hybrids through the end of the decade.
The vehicle originally slated to spearhead Lamborghini’s EV push was previewed by the Lanzador concept in 2023. It was intended to debut before 2030 as a fully electric 2+2 crossover. That program has now been halted, with the model either returning to early-stage development reconsideration or being scrapped entirely.
CEO Stephan Winkelmann confirmed that the fully electric model will not proceed to production. Instead, Lamborghini will prioritize an additional plug-in hybrid offering.
He warned that committing fully to electric propulsion at this stage could become an “expensive hobby,” adding that the “acceptance curve” for zero-emission technology among Lamborghini customers is “close to zero.”
Winkelmann emphasized that buyers remain focused on the complete “emotional experience,” encompassing design, performance, and, critically, sound.
In his assessment, current EV technology cannot yet replicate those characteristics in a manner aligned with the brand’s identity. As a result, internal combustion engines will remain central to Lamborghini’s portfolio and will continue to be developed “for as long as possible.”
The decision to terminate the EV project was reportedly made late last year following detailed discussions with customers and dealer networks, supported by broader market analysis.
The conclusion was that demand did not justify the required investment. As Winkelmann stated:
“Investing heavily in full-EV development when the market and customer base are not ready would be an expensive hobby, and financially irresponsible towards shareholders, customers [and] to our employees and their families.
Plug-in hybrids offer the best of both worlds, combining the agility and low-rev boost of electric battery technology with the emotion and power output of an internal combustion engine.”
When asked whether Lamborghini would ever produce a fully electric vehicle, Winkelmann avoided an absolute rejection but made clear that such a move is not imminent.
“Never say never, but only when the time is right,” he said. “For the foreseeable future, only PHEVs. We will continue to develop electrification because we also need to be ready.
The times we are living in are fast moving; if you don’t react fast, you risk going out of business or losing momentum. Therefore we need a solid financial base to reinvest in the future.”
Lamborghini’s existing lineup is now entirely hybridized, including the Urus SUV and the Temerario and Revuelto supercars. Each model combines a combustion engine with electric assistance.
The approach has delivered measurable results: the company recorded 10,747 deliveries last year, marking a new sales record, with the Urus accounting for the majority of volume.
The Urus had been expected to transition to a fully electric configuration in its next-generation form around 2029. That plan has also been revised. After consultation with customer groups, Lamborghini determined that a battery-electric Urus would likely fail to generate sufficient demand.
Winkelmann underscored that the Urus represents the financial foundation of the brand. While flagship supercars command higher margins, they occupy what he described as a “tiny segment.”
The Urus market is “bigger and more stable.” From a strategic standpoint, risking the company’s primary revenue contributor on an unproven shift in customer preference would be imprudent.
He also highlighted regulatory uncertainty, noting looming emissions milestones. “We have a big task as an automotive industry. Everybody’s speaking about 2035, but there’s a big date which is very dangerous at 2030, due to the emissions. And this is something which is not clear enough, in my opinion, today.”
