A newly released teaser offers a brief look at Ferrari’s first fully electric model, the Luce. In the clip, the vehicle passes by at night, revealing only limited details as the automaker continues to keep most of the design hidden.
Ferrari has released another installment in the promotional series leading up to the debut of its first fully electric vehicle, the Luce. The latest episode includes a fleeting look at the car’s exterior design, although it appears only momentarily and under dim nighttime lighting.
From the short glimpse provided, the Luce seems to feature separated headlight units. This detail matches previously seen spy photos of heavily camouflaged prototypes, which hint at a taller and more upright overall shape. The headlights themselves appear somewhat square in form, a styling element that may tie into the vehicle’s retro-inspired interior design.
The cabin layout has already been previewed and is reported to have been developed by the design firm LoveFrom. One of the company’s founders, Sir Jony Ive, previously worked at Apple and played a major role in designing products such as the iMac.
At this stage, these observations remain speculative, as Ferrari has not formally confirmed any exterior design specifics.
The first two episodes in Ferrari’s teaser series make it clear that the Luce is intended to represent more than just another electric car. According to the brand’s messaging, it is meant to embody the identity of a Ferrari EV rather than simply an EV wearing the Ferrari badge.
This approach mirrors the company’s strategy during the launch of the Purosangue. At the time, Ferrari rejected the idea that the model was an SUV and instead described it as an FUV, short for Ferrari Utility Vehicle.
During the teaser presentation, Ive discussed a design philosophy that deliberately challenges the current trend of EV interiors dominated by expansive digital displays. Some electric vehicles, such as the Mercedes-Benz EQS, rely heavily on screens, including a 56-inch dashboard display that stretches across the entire cabin.
“I think there’s this bizarre thought that if the power source is electric, the interface should be digital. That makes no sense to me,” Ive said.
Early images of the Luce’s interior suggest Ferrari is pursuing a different direction. The dashboard includes elements inspired by traditional analog design, blending modern technology with cues drawn from classic sports cars.
The cabin also features a minimalist three-spoke steering wheel reportedly influenced by historic Formula 1 steering wheel designs. A comparable philosophy is emerging elsewhere in the EV industry as well. Slate Auto, a startup backed by Jeff Bezos, is exploring a similarly retro approach for its planned line of affordable electric vehicles.
While many technical details remain undisclosed, one figure associated with the Luce has already attracted attention. The electric Ferrari is expected to employ four electric motors capable of producing more than 1,000 horsepower.
If that output target is achieved, the Luce would slightly surpass the power rating of the SF90 Stradale, Ferrari’s high-performance plug-in hybrid supercar.
Even so, the teaser highlights one aspect that feels unfamiliar to longtime Ferrari fans. In the brief footage shown in the episode, the car silently glides past the camera, an unusual sight for a brand known for the distinctive soundtracks of its engines.
Models such as the 812 Superfast are celebrated for the dramatic sound of their V12 engines, making the quiet presence of an electric Ferrari a notable shift for the company.
Ferrari is expected to officially reveal the Luce in May 2026. The EV is believed to be one of five new models the Italian manufacturer plans to introduce during the year.
