December 3, 2020

Ford Is Now Officially Discounting Lincoln Continental

1 min read

Over two years in the past, that the Lincoln Continental can be discontinued on the finish of its present technology. Lincoln later confirmed that reality this previous July. And now, we are able to affirm that the enduring Continental has in truth been formally discontinued, because the final mannequin rolled off the road on the Ford Flat Rock Meeting Plant on October 30th, 2020.

The Lincoln Continental first bowed again in 1940, however, has shuffled out and in of the automaker’s lineup a number of instances (now three, to be precise) within the years since. The present 10th technology mannequin launched in 2016 for the 2017 mannequin yr following a 14-year absence and instantly regained its place as Lincoln’s flagship mannequin. The Continental shared its Ford CD4 Platform with the also-discontinued Ford Fusion and Lincoln MKZ.

Lincoln Continental gross sales began off robust when the current-gen mannequin was launched for the 2017 mannequin yr, totaling 12,012 items because it ushered in a brand new styling route for the long-running model. However gross sales rapidly tapered off as client choice shifted towards crossovers and SUVs. By 2019, simply two years later, complete gross sales had decreased by practically half, and Lincoln has offered simply 3,872 items year-to-date. The Lincoln Navigator has since changed the long-running Continental as the luxurious model’s flagship mannequin.

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