Nissan is making big plans to improve its cars and its reputation. Dealers met in Boston, Dallas, and Orlando and shared some exciting news with Automotive News. They haven’t talked about new cars in a while, so this is a positive change. One dealer said, “The message is the car is the star,” which means Nissan is focusing more on its vehicles.
One exciting update is the new Murano. The current model has been around since 2015 and needs a refresh. Sales have been going down, so Nissan is making changes. The new Murano will have a turbocharged four-cylinder engine and a nine-speed automatic transmission instead of a CVT. It will also have a more luxurious feel, similar to the Acura MDX.
The Armada, Nissan’s big SUV, is also getting a makeover. It will have more luxury features and a turbocharged six-cylinder engine. Another update is the Rogue Rock Creek Edition, which will be more focused on off-road driving. It will have special tires and a roof rack for outdoor adventures.
Nissan is changing its marketing strategy too. Instead of using celebrities, they will focus on highlighting the features of their vehicles and the experience of buying from a Nissan dealership.
However, some dealers are concerned about the future. Nissan has a lot of cars sitting unsold, and they don’t want to resort to big discounts to sell them. They also worry that Nissan’s reputation isn’t as good as other car brands. Despite these challenges, Nissan is working hard to improve its products and win back customers.
The rest of the year will show us if Nissan’s plans are successful. Many people hope to see the return of the Xterra SUV, which was popular in the past.
