Volkswagen R, known for its high-performance vehicles, is making a bold move by shifting its focus to electric cars. To mark this transition, Volkswagen R is launching its own pavilion at the Autostadt in Wolfsburg this summer, offering a dedicated space for fans and enthusiasts.
The new Volkswagen R pavilion at the Autostadt will serve as an exclusive meeting place for the brand’s growing fan base. It will host customer events, including meet-ups for groups like ‘Friends of R’ and ‘R & Coffee,’ creating a community for Volkswagen R enthusiasts.
In addition to fan events, the pavilion will be a platform for presenting new R models and related technologies. Exhibitions will cover a range of topics, from performance and design concepts to innovative technologies and lifestyle accessories, offering visitors a comprehensive look at the Volkswagen R theme world.
With its own pavilion, Volkswagen R gains a dedicated brand presence in the Autostadt for the first time. The pavilion, spanning 100 square meters, features a presentation area, lounge, and driving simulators for an immersive experience. This initiative aims to increase brand awareness and intensify the Volkswagen R customer experience.
Volkswagen R is embracing the electric future, with plans to become an all-electric premium performance brand by 2030. While currently offering power-enhanced vehicles, the brand will gradually transition its lineup to electric models, focusing on performance, design, innovation, and quality.
The Volkswagen R pavilion at Autostadt marks a significant step in the brand’s transition to electric mobility. By providing a dedicated space for fans and showcasing its commitment to innovation, Volkswagen R is poised to lead the way in the electric performance vehicle segment.
