BY parvathi warrier

BMW Subscription Stories!

The company known for its luxury, and steep price tag, with power-packed cars and brilliant performers...

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BMW

Is now getting a lot of flack from their customers because of their new decisions on...

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SUBSCRIPTIONS

SO WHAT DOES THIS SUBSCIPTION ACTUALLY ENTAIL

?

Despite backlash from all of its customers, BMW seems to see merit in a subscription system...

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A subscription based system basically requires that the customer buy specific features of the car in monthly subscriptions

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Like customers in the UK will now have to pay $18 a month for heated seats

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This decision comes forward amidst deep protest from the customers of the company...

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While the German manufacturer claims that this move will allow for more flexibility