BY parvathi warrier

Maserati - The Story Behind The Trident

Logos have always been a way for companies to put forth their values and USPs, without overtly saying it, and this is true even for...

Maserati/Pinterest

MASERATI

The Maserati's trident is iconic and has now come to stand for luxury. It has been a part of the logo since as far back as the...

Maserati/Pinterest

1920s

So what is the story behind the classic trident

?

Through the course of the past few decades, the trident itself has changed in terms of simplicity or color...

Maserati/Pinterest

Beginning with an ornate trident in black and grey

With the colors changing to a combo of blue, red and white 

Out of respect for the statue of Neptune in Italy

The trident acts as a homage to the place where Maserati began its journey

Today, that logo reflects beauty, strength and luxury.