BY parvathi warrier

Maserati - The Story Behind The Trident

Logos have always been a way for companies to put forth their values and USPs, without overtly saying it, and this is true even for...



The Maserati's trident is iconic and has now come to stand for luxury. It has been a part of the logo since as far back as the...



So what is the story behind the classic trident


Through the course of the past few decades, the trident itself has changed in terms of simplicity or color...


Beginning with an ornate trident in black and grey

With the colors changing to a combo of blue, red and white 

Out of respect for the statue of Neptune in Italy

The trident acts as a homage to the place where Maserati began its journey

Today, that logo reflects beauty, strength and luxury.