Maserati

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Logos have always been a way for companies to put forth their values and USPs, without overtly saying it, and this is true even for...

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The Maserati's trident is iconic and has now come to stand for luxury. It has been a part of the logo since as far back as the...

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1920s

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So what is the story behind the classic trident

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Through the course of the past few decades, the trident itself has changed in terms of simplicity or color...

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Beginning with an ornate trident in black and grey

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With the colors changing to a combo of blue, red and white

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Out of respect for the statue of Neptune in Italy

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The trident acts as a homage to the place where Maserati began its journey

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Today, that logo reflects beauty, strength and luxury.

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Maserati - The Story Behind The Trident