By anushikha saxena
Volvo Makes Music With XC60 Recharge To Target Younger Buyers
Volvo XC60 is an electric SUV with 455 horsepower and 523 lb-ft of torque
Volvo XC60/ht aUTO
Earlier Volvo used to target mature and grown-up audience.
However, its new advertisement claims that the company is looking to change it
Volvo XC60/Motor Trend
To gain the attention of youngsters, the automaker has joined hands with YouTuber Andrew Huang and musician Dresage
A video was released by Huang and Dresage on one of Volvo's campaigns in which they were making a unique tune by vehicle’s parts
How was the music created
The tune was created by the sounds of clicking indicators, sliding electric windows, slamming doors, and whirring power seats.
Moreover, Volvo XC60 was the company’s best selling defeating XC40 and gaining youngster attention is becoming a new goal of every automaker
- Leigh Moynihan
We want to create a new piece for XC60 that could introduce new features of the car to our audience