Luxury Yacht Transformation: Ace to Eye, A Tale of Personalization

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Luxury Yacht Transformation Ace to Eye, A Tale of Personalization
Luxury Yacht Transformation Ace to Eye, A Tale of Personalization

One man’s personalized luxury yacht may not suit another’s tastes, not due to inferior quality, but because it fails to resonate with the new owner’s preferences. This truth was exemplified by the transformation of Lurssen’s renowned superyacht, Ace.

Launched in 2012, Ace, an 85-meter vessel with interior and exterior design by Andrew Winch, was tailored for Ukrainian billionaire Yuriy Kosiuk. Boasting 2,723 GT of interior volume, it catered to Kosiuk’s vision of a family-centric retreat equipped with unprecedented luxuries and innovative design elements.

Luxury Yacht Transformation: Ace to Eye, A Tale of Personalization
Luxury Yacht Transformation: Ace to Eye, A Tale of Personalization (Credit: Ace)

Despite being a symbol of opulence, Ace was later listed for sale in 2020, eventually finding a new owner after a slight price adjustment. Post-acquisition, the yacht underwent a significant refit, including a name change to Eye, symbolizing a fresh chapter under anonymous ownership.

Eye’s transformation, conducted at MB92 in Barcelona, Spain, was shrouded in secrecy, culminating in a redesign that eliminated Ace’s distinctive “eyes” feature, opting for a more conventional aesthetic.

While the exterior alterations may suggest a departure from its predecessor’s identity, the interior remains undisclosed, leaving speculation about the extent of modifications and whether Eye will enter the charter market.

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Dana Phio

By Dana Phio

From the sound of engines to the spin of wheels, I love the excitement of driving. I really enjoy cars and bikes, and I'm here to share that passion. Daxstreet helps me keep going, connecting me with people who feel the same way. It's like finding friends for life.

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