This year, as Happy Honda Days and Toyotathon vie for the attention of year-end bargain hunters, and the Thanksgiving table car talk is poised to shift its focus to Hyundai and Amazon’s groundbreaking collaboration. Commencing in late 2024, Hyundai will join forces with the colossal Amazon.com platform to showcase and sell its vehicles online, marking a notable development in the automotive retail landscape.
While Amazon is not the pioneer in online car sales, its status as the world’s largest online retailer amplifies the significance of this venture. Shoppers will enjoy a streamlined experience on Amazon’s platform, where they can refine their search based on specific preferences such as model, trim, color, and features.
The entire purchase process, including selection, payment, and financing options, will be seamlessly executed within Amazon’s system. Post-sale logistics, including pickup and delivery, will be facilitated through the customer’s local Hyundai dealership. Anticipated in the wake of this collaboration is the inclusion of other automotive brands on Amazon’s platform in the future.
Although Amazon already hosts a Vehicle Showrooms section leading users to traditional auto dealerships, the Hyundai partnership marks a departure by enabling customers to complete the entire vehicle purchase directly on Amazon.
According to a Hyundai spokesperson cited by Car and Driver, dealers will be empowered to list their full lineup on Amazon’s platform once the feature goes live. Importantly, the pricing displayed on Amazon will be set by dealers, and transactions will occur at the list price, eliminating the possibility of online negotiation for discounts on Hyundai vehicles.
In essence, this innovative partnership between Hyundai and Amazon heralds a new era in online car retailing, promising a convenient and comprehensive shopping experience for automotive enthusiasts navigating the digital marketplace.