Volvo’s Game-Changing EX90: Affordable Luxury in the Electric SUV Arena

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Volvo EX90
Volvo EX90 (Credits: Car and Driver)

Volvo’s latest electric vehicle, the EX30, has made waves for its affordability, with a starting price of just under $40,000. Now, the Swedish automaker is set to disrupt the luxury electric SUV market further with its upcoming model, the 2025 Volvo EX90. This three-row SUV will boast a starting price of only $77,990, positioning it competitively against rivals like the BMW iX (starting at $88,095) and the Rivian R1S (starting at $79,800).

The EX90 series kicks off with the entry-level Twin Motor configuration, available in the base Plus trim. For those seeking additional features, the upgraded Ultra trim, starting at $82,340, offers luxuries such as air suspension, soft-close doors, 21-inch wheels, thicker glass, and front seats with a massaging function.

Volvo EX90
Volvo EX90 (Credits: Car and Driver)

The Twin Motor setup, comprising front and rear electric motors generating 402 horsepower, promises an impressive driving range of up to 300 miles, although official EPA estimates are pending. All EX90 models are equipped with a robust 111.0-kWh battery pack.

For enthusiasts craving more power, there’s an enhanced Twin Motor Performance configuration delivering 496 horsepower, requiring an additional $5,000 investment, starting at $82,990. This upgraded option is available in both Plus and Ultra trims, with the fully loaded Twin Motor Performance Ultra commencing at $87,340.

Customization options abound, including the choice of second-row captain’s chairs for $500, reducing the seating capacity to six. Enthusiasts can also opt for a premium $3,200 Bowers & Wilkins audio system exclusively available on Ultra models. Wheel enthusiasts can choose from a range of sizes spanning 20 to 22 inches. While it’s possible to configure the EX90 to surpass $90,000 with these options, the pricing remains competitive within the context of other luxury electric SUVs, many of which can easily exceed six figures.

Volvo anticipates the start of EX90 production at its South Carolina facility in the first half of 2024, with U.S. customers expected to receive deliveries shortly thereafter. Interested buyers can secure their place in line through the pre-order website, where reservations are available upon a $500 refundable deposit.


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