Classic Heritage Revived: The 2024 Toyota Land Cruiser 70 Returns to Japan with Timeless Appeal

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Toyota Land Cruiser 70
Toyota Land Cruiser 70 (Credits: Carscoops)

For fans looking for a genuine piece of automotive history, the freshly resurrected Land Cruiser 70 in Japan embodies a lasting legacy. Though it was just recently added to Toyota’s SUV portfolio, the 2024 Toyota Land Cruiser is expected to have a big impact on the US market. It hasn’t altered much since it was first introduced in 1984.

When it was first introduced, the Land Cruiser 70 was one of Toyota’s more affordable and competent 4×4 models. It immediately established itself as a dependable presence thanks to its square-shaped body, sturdy ladder-frame chassis, and simple comfort package.

2024 Toyota Land Cruiser 70
2024 Toyota Land Cruiser 70 (Credits: Jalopnik)

Despite the evolution of more popular and luxurious Land Cruiser models, the Land Cruiser 70 retained its reputation as a dependable workhorse. Continuously available in various regions such as Australia and South Africa, it briefly returned to Japan in 2014, capturing attention once again.

The latest rendition of the Land Cruiser 70 showcases a resurgence of its timeless beauty. While incorporating new technologies and subtle updates to the headlights and taillights, Toyota’s external design preserves its classic allure through carefully executed modifications.

Inside, the Land Cruiser 70 maintains an understated aesthetic featuring traditional climate controls and a movable transfer case. The vehicle seamlessly blends classic style with contemporary additions, including a modern infotainment screen and safety features like driver assistance and stability control.

Exclusive to Japan, the Land Cruiser 70 is equipped with a 2.8-liter turbo-diesel inline-four engine generating 201 horsepower and 369 pound-feet of torque. The powertrain includes a low-range four-wheel-drive system and a six-speed automatic transmission.

Toyota aims to sell approximately 400 Land Cruiser 70s annually in Japan, with a starting price of around $32,000. Even as the automotive industry witnesses a shift towards redesigned electric or hybrid vehicles, Toyota remains committed to preserving the timeless quality of its legendary 4×4 cars, exemplified by the enduring appeal of the Land Cruiser 70.

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