Tesla Model Y Claims Top Spot as Australia’s Best-Selling New Car Among Private Buyers

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VFACTS 2023: Tesla Model Y was Australia’s best-selling new car with private buyers

In 2023, the most popular vehicle among private buyers in Australia was an electric one. The Tesla Model Y secured the top spot in private sales, despite ranking sixth in overall sales and carrying a starting price of $65,400 before on-road costs. Australia saw 28,769 Model Y units sold during the year, with a significant portion of 20,577 units, or 71.52 percent, being purchased by private individuals. Notably, this marks the first instance of an electric vehicle claiming the top position in private sales.

This contrasts with the overall best-selling vehicle in Australia for the same year, the Ford Ranger. While 63,356 units of the Ford Ranger were sold, only 17,176, or 27.1 percent, were acquired by private buyers. The majority of Ford Ranger sales went to business, government, and rental car fleets.

Tesla Model Y Claims Top Spot as Australia's Best-Selling New Car Among Private Buyers
Tesla Model Y Claims Top Spot as Australia’s Best-Selling New Car Among Private Buyers (Credits: Reddit)

In the record-setting year of 2023, Australia witnessed the sale of 1,216,780 vehicles. Of these, 630,297 were purchased by private buyers, constituting 51.8 percent of the total new car sales. The remaining vehicles were distributed among business fleets (429,634 units), rental fleets (71,274 units), and government fleets (33,803 units).

Examining the top 20 best-selling cars among private buyers reveals a distinct lineup compared to the overall top 20. The Ford Ranger, Toyota HiLux, and Isuzu D-Max, which secured the top positions overall, dropped to fourth, eighth, and 11th place, respectively, when fleet sales were excluded.

Other notable shifts include the MG ZS surpassing the Toyota RAV4, the Hyundai i30 extending its lead over the Toyota Corolla, and the Mazda BT-50, Mitsubishi Triton, and Ford Everest falling out of the top 20. In their place, the BYD Atto 3, Mazda CX-30, and Kia Seltos made their way onto the list. The BYD Atto 3, in particular, stood out with an impressive private sales percentage of 97.7 percent, with no units recorded as going to government or rental fleets.

The table below provides a snapshot of the top models in private sales, showcasing the percentage of overall sales they represented:

Model Private Sales Percentage of Overall Sales
Tesla Model Y 20,577 71.5%
MG ZS 20,303 69.4%
Toyota RAV4 17,861 60.3%
Ford Ranger 17,176 27.1%
Mazda CX-5 15,577 67.5%
Hyundai i30 15,059 73%
Hyundai Tucson 13,932 63%
Toyota HiLux 13,738 22.5%
Tesla Model 3 13,109 75.6%
Mazda CX-3 11,605 73.6%
Isuzu D-Max 11,415 36.6%
Mitsubishi Outlander 11,382 47%
MG 3 10,827 70.2%
BYD Atto 3 10,794 97.7%
Toyota LandCruiser Prado 10,414 50.3%
Subaru Forester 10,284 62.8%
Mazda CX-30 10,210 77.8%
Kia Sportage 9,193 58.4%
Kia Seltos 8,798 84%
Toyota Corolla 8,442 42.2%

By Jayson O'Neil

Jayson is a car-o-holic, and you will often find him writing about cars & bikes here at DaxStreet. You can reach out to him at [email protected]

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