Arguing against the incorporation of screens in new cars proves to be an uphill battle, as every automaker is vigorously enhancing display real estate in their latest models.
The integration between cars and the broader connected world is advancing rapidly. Ford and Lincoln have recently outlined a digital development roadmap, placing screens and software at the forefront of their ownership experience.
It is evident that both companies perceive vehicles as additional devices seamlessly integrated into people’s connected lives.
Ford has emphasized that the average U.S. household possesses 16 connected devices, underscoring their belief that vehicles should provide a seamless connection between these devices.
The Ford/Lincoln Digital Experience includes applications from Google, Apple CarPlay, Android Auto, and Amazon, among others.
The 2024 Lincoln Nautilus stands as the current flagship for this technology, introducing the brand’s first 48-inch panoramic display with the highest resolution ever offered in a Lincoln.
This system plays a crucial role in the SUV’s driver assistance features, such as BlueCruise, the hands-free semi-autonomous driving function.
In addition to introducing innovative features, Ford states that the Digital Experience contributes to reducing distractions by allowing drivers to position their most-used apps closer to their line of sight.
Widgets on one side of the display offer quick access to media, weather, and other information, and owners can create profiles to store different configurations for various drivers.
The expansion of Ford/Lincoln technology encompasses third-party app installations, providing access to Spotify, Amazon Music, Audible, iHeartRadio, Prime Video, YouTube, and more.
Google Play games are also accessible, utilizing a Bluetooth controller connection. The upcoming availability of video conferencing apps will enable owners to conduct Zoom meetings wherever they are parked.
While the Nautilus is the pioneer in adopting the Digital Experience, Ford assures that other models will follow suit.
The system is designed for future updates and expansion through over-the-air updates and 5G internet connectivity, showcasing a commitment to staying current with evolving technology.