The two brands recently achieved total sales of 1.3 million last year, marking a 33% increase compared to 2022. Consequently, the company is optimistic, aiming for Honda to surpass 1.3 million units this year alone, while Acura is projected to contribute an additional 150,000 units. This optimistic outlook is underpinned by a range of innovations.
Honda is set to launch sales of the all-electric Prologue SUV and the CR-V Fuel Cell Vehicle (FCEV). The Civic lineup will undergo a refresh, and Honda will introduce the 2025 Civic Hybrid model along with a redesigned Odyssey minivan. Meanwhile, Acura has exciting developments in store as well.
The luxury division will commence deliveries of the all-electric ZDX crossover SUV, serving as the upscale counterpart to the Prologue, including a sporty Type S variant.
Additionally, a new base crossover and the Integra are slated for release this year, alongside an enhanced RDX and a substantially improved MDX, Acura’s top-selling model.
The MDX will receive significant upgrades, including styling revisions, Bang and Olufsen premium audio, a revamped tech interface featuring a touchscreen instead of a touchpad, and the latest AcuraWatch suite features.
However, despite initial optimism, recent sales figures paint a mixed picture, with Honda experiencing a 12.7% increase in deliveries, while Acura’s numbers dropped by 9%.
While Honda continues to break records, particularly with its electrified CR-V and Accord models, Acura’s standout performer was the RDX, which saw a 50% increase, while the MDX faced a decline of over 30%.
Given this situation, there’s a growing consensus that a refresh for the 2025 Acura MDX is urgently needed. Fortunately, digital car content creators have stepped in to provide some insights.
The Halo Oto channel on YouTube has released new CGI concepts for the upcoming MDX, offering fresh ideas just when they’re needed most.
According to American Honda, the 2025 Acura MDX, which currently starts at $50,150 for the 2024 model year ($68,450 for the MDX Type S), will undergo significant updates compared to other mid-cycle facelifts from the Japanese automaker this year. These updates are hoped to reignite interest in the MDX and boost sales figures.
In the meantime, it remains to be seen whether these unofficial renderings capture the essence of the forthcoming changes. If not, what steps should Acura take to make the MDX mid-size crossover SUV appealing once again?