While expanding its vehicle lineup, Audi has fallen behind rivals Mercedes and BMW in certain segments, notably the flagship crossover market.
Despite offerings like the two-door GT and SL series from Mercedes and the BMW Z4, Audi lacks a direct competitor to the Mercedes GLS and BMW X7. However, this gap will soon be filled with the upcoming Audi Q9.
In its final stages of development, the Audi Q9 will position itself above the Q7 as the brand’s flagship crossover. Utilizing familiar underpinnings and powertrains, it will integrate the latest technology, comfort features, and safety systems, aiming to compete effectively in the luxury SUV market.
Featuring split headlamps and a sleek design, the Q9 follows the trend seen in other premium models. Despite limited details on its interior, it’s anticipated to offer spacious accommodations and advanced infotainment options.
Powered by a range of engines, including mild-hybrid and plug-in hybrid variants, the Q9 will prioritize comfort over sportiness, with the performance-oriented SQ9 expected to follow. Anticipated for release in the 2026 model year, the Audi Q9 is poised to challenge established rivals with a rumored starting price of $90,000.