Amidst widespread discussions about the latest developments in the automotive industry from the perspective of embracing electric vehicle (EV) culture, certain car manufacturers maintain their unique identity and operations with confidence.
Many automotive companies are contemplating whether they should emulate Dodge’s approach by introducing unconventional all-electric models to compete with the 2024 Charger Daytona R/T and Scat Pack. Until now, the majority of EVs have been in the luxury sedan, crossover, or pickup truck segments.
There’s speculation about Rivian’s future, pondering whether it will either revolutionize the EV market akin to Tesla or face failure, depending largely on the success or failure of models like the R2 mid-size SUV and the R3 plus R3X crossovers.
Nevertheless, there exist automobile manufacturers so entrenched in wealth and tradition that they remain unperturbed even amidst discussions of an impending industrial revolution.
Rolls-Royce Motor Cars stands out as a prime example, having succeeded Rolls-Royce Motors and the original Rolls-Royce Limited.
Under the stewardship of its parent company BMW AG, Rolls-Royce continues to redefine luxury car ownership with its lineup comprising the Ghost sedan, Phantom limousine, the popular Cullinan ultra-luxury super-SUV, and the recently introduced Spectre EV.
With consistently high sales figures and a surge in bespoke commissions, Rolls-Royce demonstrates enduring success.
Therefore, it comes as no surprise that the company continues its operations as usual, exploring innovations such as the Ghost refresh aimed at infusing elements inspired by EV grand tourers into its design spectrum.
Spy photographers recently captured the prototype of the Rolls-Royce Ghost undergoing testing on public roads in northern Sweden, hinting at the imaginative endeavors of digital car content creators in envisioning the Ghost sedan’s future.
Notably, virtual artist Karan Adivi, known as karanadivi on social media, presents a digital rendition of the Rolls-Royce Ghost that defies conventional expectations. Initially appearing as an extravagant widebody aerodynamic modification, further examination or reading the artist’s description reveals a more unconventional concept.
The envisioned Rolls-Royce Ghost features Formula One Pirelli P Zero tires, denoted by the distinctive yellow markings signifying the medium compound.
Beyond this, the design incorporates elements reminiscent of F1 racers, including a single custom carbon fiber bucket seat, a bespoke Momo Motorsport steering wheel, and a full roll cage.
