Hyundai’s venture into challenging the likes of Range Rovers, Rolls-Royce Cullinan, and Bentley Bentaygas with its luxury SUV lineup was an unexpected turn of events in 2024. The emergence of high-end Genesis models globally, with more in the pipeline, underscores Hyundai’s ambition to position its premium car brand, Genesis, as a formidable contender in the luxury segment.
Like other prominent players in the automotive industry, Genesis is poised to transition towards full electrification. With promising developments underway, the Korean auto marque is set to introduce a range of models, including a luxury SUV, as hinted by the newly revealed Neolun Concept at the 2024 New York Auto Show.
Boasting a sleek and boxy design with clean lines and dual-line lighting signatures, the Neolun Concept exudes a premium aesthetic, accentuated by its black finish, chrome trim, and intricate wheel design.
As a show car, the Neolun Concept offers a peek into the future of Genesis’ design language and interior innovation. Featuring four individual seats, with the front seats capable of rotating 180 degrees to create a lounge-like ambiance, the interior exudes luxury with leather upholstery, yacht-inspired wood decking, and a futuristic dashboard housing a prominent display screen.
The absence of B-pillars adds a touch of sophistication, a design feature potentially influencing future iterations. While technical details remain scarce, speculation suggests the Neolun Concept may leverage the E-GMP platform, shared with Hyundai’s Ioniq 7 and Kia EV9, enabling a fully electric drivetrain.
This alignment with Hyundai and Kia’s electric lineup positions the production variant as a premium alternative within the luxury SUV segment. As Genesis continues to tease its future lineup, anticipation grows for the production model inspired by the Neolun Concept.
With the promise of innovative design, cutting-edge technology, and electrified powertrains, Genesis aims to capture the attention of discerning consumers seeking a distinctive luxury experience. The question remains: Will the Neolun Concept and its production counterpart resonate with consumers, positioning Genesis as a viable alternative to established luxury brands.