Xiaomi, renowned for its smartphones, now ventures into the automotive area with the SU7 sedan. Despite initial excitement following its launch in Beijing, issues during testing, including prototype crashes, have surfaced, leading to prolonged wait times and customer dissatisfaction.
Priced competitively starting at 215,900 yuan, the SU7 garnered overwhelming reservations, highlighting its appeal. However, extended delivery timelines, especially for higher-end variants like the SU7 Pro and SU7 Max, have prompted some customers to seek refunds.
Xiaomi’s Response and Customer Concerns
Despite challenges, Xiaomi’s strategic showroom placements and influencer reviews aim to maintain consumer interest. Nonetheless, concerns persist regarding the SU7’s safety and development, underscored by publicized prototype accidents during testing.
While Xiaomi endeavors to address these issues, the SU7’s path to success hinges on resolving safety concerns and fulfilling consumer expectations amidst intense market scrutiny.