When the Nissan Group disclosed its first-quarter US sales figures, it outperformed its Alliance partner Mitsubishi by a significant margin, with Mitsubishi only achieving 28,000 deliveries in the first three months of 2024. Toyota, experiencing a 20.3% increase with 565,098 vehicles, is now closely trailing General Motors, which saw a slight decline of 1.5% to 594,233 units.
The Asian automotive sector is thriving, with Toyota leading the pack, followed by American Honda, which achieved its best first quarter since 2021 with 333,824 vehicles (+17.3%). However, Acura faced a setback, experiencing a decrease of over 20%. Following these leaders is the Nissan Group, with 252,735 vehicles sold during the period, marking a 7.2% increase in deliveries compared to the first three months of 2023.
Despite this positive trend, Infiniti’s performance dragged slightly, dropping almost 12% year-over-year. Nevertheless, Nissan plans to maintain the positive momentum for the Nissan brand and address the decline at Infiniti through a new strategy, which includes the introduction of 30 new vehicles by 2027.
Among these are 16 hybrids and EVs, along with seven all-new models for the North American market. Notably, this lineup includes a new generation of the Murano CUV and the popular Armada off-road SUV. Additionally, Infiniti models, such as the all-new QX80, will be introduced, serving as a template for the new Armada and international Patrol generations.
However, these speculations are not confirmed by Infiniti, and potential buyers may also consider the more affordable and newly refreshed 2025 Nissan Kicks, which offers increased dimensions, a fresh appearance, and a larger, more powerful 2.0-liter gasoline engine.
