While Toyota consolidates its leadership in the mid-size off-road SUV market in the US with the 2025 sixth-generation 4Runner, in the UK, another classic vehicle gets a contemporary facelift to ensure its continued relevance more than seven decades after it was first introduced.
Enter Morgan, the purveyor of classic roadsters, whose Plus Four model receives a host of updates to enhance its appeal. Serving as a direct successor to the Morgan Plus 4, which enjoyed intermittent production from 1950 to 2020, the Plus Four continues the brand’s legacy of craftsmanship and performance.
With a nod to tradition and an eye on the future, the latest Plus Four incorporates several styling enhancements, including new lights, wings, a front splitter, and a rear diffuser, while retaining its timeless charm. These updates, combined with over seven decades of experience, ensure that the Plus Four remains a quintessential Morgan.
Inside the cockpit, modern amenities abound, including a Sennheiser audio system, upgraded LCD screen, and redesigned dashboard, providing both luxury and convenience for discerning drivers. With the option for bespoke customization and a three-year warranty, the Plus Four embodies Morgan’s commitment to excellence and individuality.
Massimo Fumarola, Chief Executive Officer of Morgan Motor Company, stated: “The most recent Plus Four pays homage to the original car’s essence while updating it for today’s sophisticated consumer. The Plus Four, with its improved engineering, design, and production methods, ushers in a new era in Morgan’s legendary past.”