Genesis, the global luxury automotive brand, made a grand debut at the Beijing International Automotive Exhibition, presenting the redesigned Electrified G80 and introducing its high-performance Magma program to China. Tailored specifically for Chinese customers, the Electrified G80 boasts an elongated wheelbase and a China-exclusive “Vision Blue” color.
To cater to the unique preferences of Chinese consumers, Genesis launched the redesigned Electrified G80 luxury sedan featuring an exclusive “Vision Blue” color. This new two-toned color, inspired by the rich heritage of Chinese culture, symbolizes elegance and sophistication.
The Electrified G80 showcases Genesis’ evolution in EV design, characterized by a dignified front face with the brand’s iconic G-Matrix Crest Grille and MLA headlamps. Its elongated wheelbase, increased by 130 millimeters, enhances elegance and echoes the design cues of Genesis’ flagship model, the G90.
The exterior is adorned with chrome garnish, while the interior offers increased space in the second row and a host of new features for passenger comfort. The luxurious cabin includes reclining VIP seats with leg rests, Ergo Motion Seats, an Integrated Memory System (IMS), and a 27-inch OLED display for personalized entertainment.
Introducing The Genesis Magma Program To China
Genesis also revealed its high-performance Magma program in China, introducing the G80 EV Magma Concept alongside the X Gran Berlinetta Concept and GV60 Magma Concept. The Magma program marks Genesis’ entry into the high-performance segment, aiming to redefine the boundaries of performance and luxury.
The G80 EV Magma Concept, presented in a China-exclusive “Acme Blue” color, embodies power, performance, and style. It features enhancements such as a redesigned front grille, wider fenders, and a lowered ride height for a more athletic appearance. Performance upgrades include an advanced suspension system, high-performance wheels, and large ventilated brakes for superior handling and driving confidence.
In celebration of three years since its entry into the Chinese market, Genesis reaffirmed its commitment with the double world premiere of the redesigned Electrified G80 and the G80 EV Magma Concept. Wells Lee, CEO of Genesis Motor China, emphasized the brand’s dedication to meeting the evolving needs of Chinese consumers while bringing exceptional global models to the market.
Expanding The Lineup: GV80 Coupe And Redesigned GV80
Genesis introduced the GV80 Coupe, its first luxury coupe SUV, catering to young Chinese consumers seeking a balance of sportiness and practicality. The GV80 Coupe features Genesis’ signature “Athletic Elegance” design philosophy and offers exhilarating performance with a standard 2.5-liter turbo engine.
Additionally, Genesis launched the redesigned GV80 with interior and exterior upgrades, including a Two-Line Crest Grille, enhanced center console, and fingerprint authentication system for vehicle start.
The upgraded GV80 prioritizes luxury and comfort, exemplifying Genesis’ commitment to blending cutting-edge technology with elegant design. With these exciting launches and introductions, Genesis reinforces its position in the Chinese market, promising continued advancement and innovation in the dynamic automotive industry.
