Mitsubishi’s Struggle: Challenges in US Market

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Mitsubishi's Struggle
Mitsubishi's Struggle

While other automakers flourished, one Asian manufacturer struggled to surpass 28,000 sales in the American market during the first quarter of the year.

This underwhelming performance, spanning three months, was not attributed to Toyota or American Honda, which boasted impressive sales figures. Instead, it was Mitsubishi that reported a modest increase of over 35% in sales year-over-year, reaching just 28,403 units.

Mitsubishi's Struggle
Mitsubishi’s Struggle

Unfortunately, Mitsubishi’s current lineup, consisting mainly of mundane econoboxes and outdated CUVs, pales in comparison to its past glory days of producing high-performance vehicles like the Lancer EVO series and Pajero Evolution.

Despite its challenges, some enthusiasts, like Nikita Pavlov, a car designer, envision Mitsubishi’s potential in the digital world, creating concepts like the Mitsubishi Lancer Evolution E for events like the Pikes Peak International Hillclimb. However, Mitsubishi’s future in the real automotive world remains uncertain, with many questioning the longevity of its operations in the US market.


By Jayson O'Neil

Jayson is a car-o-holic, and you will often find him writing about cars & bikes here at DaxStreet. You can reach out to him at [email protected]

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