Fisker isn’t doing well after the Ocean crossover launch. Henrik Fisker, CEO and founder of Fisker Automotive and VLF Automotive, seems to have a pattern: start a car company, make a few cars, then fail. TechCrunch’s report connects this pattern to Henrik Fisker’s management style.
Workers from Fisker Inc., the one making the Ocean, talked about the chaos in design, engineering, release, and support processes. They say it all comes from Henrik Fisker and his wife, Geeta Gupta-Fisker, who run the company. For example, Henrik Fisker wanted wheel spacers installed on the vehicles, which caused problems for the engineering team.
Then there’s Gupta-Fisker, who wanted customer service requests to be handled digitally, even though it caused problems later when customers needed help. Eventually, they had to hire a company to handle customer service, but that ended up causing more problems.
The full TechCrunch piece explains more about Fisker’s troubles, like using parts from preproduction cars to fix customer models. All these issues show that Fisker Inc. might not last long.
