For decades, the German automakers Audi, BMW, and Mercedes-Benz have been locked in a fierce battle for luxury car supremacy.
This rivalry extends across various vehicle segments, but one of the longest-standing competitions is between their flagship sedans: the Audi A8, the BMW 7 Series, and the Mercedes-Benz S-Class.
Traditionally, these cars offered distinct personalities. The A8 was known for its understated elegance, some might say even to a fault.
The 7 Series aimed to find a sweet spot between luxurious comfort and sporty handling, reflecting the brand’s performance-oriented image. Mercedes, on the other hand, prioritized unparalleled comfort and refinement in the S-Class.
The current Mercedes-Benz S-Class (W223), introduced in 2020, struck a balance between timeless design and modern luxury.
However, some enthusiasts crave a bolder direction to avoid a reputation for conservatism.
Enter Giorgi Tedoradze, an automotive designer who has envisioned a challenger for the 2028 S-Class (W224). Tedoradze’s digital concept ditches the current car’s curvaceous lines for a boxier, more characterful look.
