Land Rover Freelander Revival: Affordable Electric SUVs for China

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Land Rover Freelander Revival
Land Rover Freelander Revival

Land Rover’s Discovery Sport holds the crown as their most affordable SUV in the US, boasting a starting price of $48,900.

This compact offering even boasts optional third-row seating, making it a compelling choice for those seeking versatility at a premium price point.

Interestingly, the Discovery Sport’s arrival in 2014 marked the end of the Freelander nameplate, which had served as Land Rover’s first unibody SUV since 1997.

While the Freelander name seemed destined for the history books, a recent development suggests otherwise.

Land Rover is preparing to revive the Freelander moniker for a brand new series of electric vehicles specifically designed for the Chinese market.

Land Rover Freelander Revival
Land Rover Freelander Revival (KDesign AG / Behance)

This reintroduction comes through a renewed partnership with Chery, a long-standing collaborator. The new Freelander models will utilize a Chery-developed platform and be assembled at a factory in Changshu, China.

Land Rover is reviving the Freelander moniker, but this time as a separate brand specializing in accessible electric SUVs.

Unlike its luxurious siblings like Range Rover and Discovery, Freelander EVs will target a broader market. The initial launch is set for China, with plans for global expansion following soon after.

This news has ignited the imaginations of car designers, with Kleber Silva offering a look into what the new Freelander might look like.

Using the Chery Tansuo 06, a compact SUV with Land Rover-esque design cues, as inspiration, Silva reimagined the front and rear to embody JLR’s signature style.

However, there’s a key difference: the Tansuo runs on gasoline, while the Freelander will be a fully electric offering.


By Annie Linardos

I'm a journalist student and completed my masters in Journalism and Mass Communication. With a strong track record as an intern at Mathrubhumi News and The New Indian Express as a reporter and content writer, I'm creative, motivated, and have a keen eye for the truth and attempting to use the expertise and talents to contribute to the emerging field of journalism. I have also been working as a freelance writer and have the capability of producing interesting and bold articles.

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