German EV Design Wars: Mercedes, BMW, Audi’s Strategies

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German EV Design Wars
German EV Design Wars

A fascinating design battle unfolds as the German luxury carmakers race to electrify their offerings.

BMW and Mercedes-Benz have aggressively adopted head-turning aesthetics for their electric vehicles (EVs), sparking conversation and debate.

Next, we’ll shift gears to investigate BMW’s design path, which has seen them experiment with various styles in recent years, potentially creating confusion among consumers. Finally, we’ll set our sights on Audi’s strategy.

German EV Design Wars
German EV Design Wars (Audi)

While their initial focus on maintaining a familiar look for their e-tron variants received praise, a key question remains: can Audi balance its design identity with the pressure to further integrate EVs into their lineup?

Discontent is brewing among Audi fans as the brand implements a significant overhaul of its car naming conventions.

To create a clear distinction between internal combustion engine (ICE) vehicles and their electric counterparts, Audi is assigning odd numbers to future gasoline models and even numbers to electric ones.

While this approach seems straightforward on the surface, it has backfired, generating confusion and frustration amongst car enthusiasts.

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