Ford F-Series Dominates, GM Closes Gap: A Look at 2024 Truck Sales

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Ford F-Series Dominates, GM Closes Gap
Ford F-Series Dominates, GM Closes Gap

Despite a slight decline in sales, the Ford F-Series maintains its dominance as the best-selling truck in the US. The first half of 2024 saw F-Series deliveries reach 352,406, an 8% decrease compared to the same period in 2023.

The F-150 Lightning, Ford’s electric truck, contributed 15,645 units, but the hybrid-powered F-150 PowerBoost outsold it with 33,674 units.

Meanwhile, General Motors is catching up. Chevrolet Silverado and GMC Sierra sales climbed 4.8% and 4.0% respectively, reaching a combined total of 429,884 trucks. This surpasses Ford’s F-Series sales for the first half of 2024.

While the automaker’s total truck sales include light, heavy, and medium-duty models alongside the Silverado EV, the electric variant only managed 2,196 units in the six months.

Ford F-Series Dominates, GM Closes Gap
Ford F-Series Dominates, GM Closes Gap (Ford)

Meanwhile, combined sales of the GMC Hummer EV pickup and SUV reached 4,597. When it comes to non-electric trucks, Ram lags with a significant 20% decline compared to last year’s first half, selling 179,526 units compared to 223,049.

While the transition to 2025 models might have played a role, Ram’s pricing strategy also raises questions.

Their most work-oriented Ram 1500, priced at $40,275, sits higher than competitors like the Ford F-150 ($36,965) and the Chevrolet Silverado 1500 ($36,800).

This pricing might explain the lower sales for Ram’s non-V8 option, which replaced the 5.7-liter HEMI engine with a twin-turbo I6 called Hurricane.

The American truck market is a battleground dominated by domestic giants like Ford and General Motors. Yet, Toyota’s Tundra has carved out a successful niche within this segment, consistently outselling its closest foreign competitor, the Nissan Titan.

While FCA US LLC, the American arm of Stellantis, struggles with a reputation for high-priced offerings and potential quality issues under CEO Carlos Tavares’ focus on cost reduction, Toyota seems to be striking a better balance between features, performance, and value.

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