Despite maintaining its dominance as America’s favorite off-road SUV, the Jeep Wrangler saw a slight dip in sales during the first half of 2024 compared to 2023.
Wrangler deliveries reached 77,204 units, marking a decrease from the 84,642 units sold in the first half of the previous year.
The Ford Bronco also experienced a decline in sales, with a steeper drop of 14.4% bringing its total for the first half of 2024 to 50,152 units.
Interestingly, Jeep’s luxury counterpart, Wagoneer, bucked the trend for off-road-focused vehicles. The Wagoneer, along with its larger sibling, the Grand Wagoneer, both saw significant sales increases.
The Wagoneer’s sales nearly doubled, with a surge of 119% compared to the first half of 2023, while the Grand Wagoneer enjoyed a healthy 43% increase.
Toyota’s recently updated lineup of body-on-frame SUVs built on the TNGA-F platform is also performing well, with the 4Runner leading the pack.
Two of Nissan’s biggest SUVs, the Armada and the Infiniti QX80, are built with a tough body-on-frame construction. While the Armada found 8,833 buyers in Q2 2024, the QX80 moved 4,716 units.
Interestingly, the QX80 is about to undergo a significant transformation for the 2025 model year. It’ll boast a fresh look, a far more luxurious interior, and a powerful twin-turbo V6 engine that will replace the current V8.
The wait for a similarly updated Armada won’t be too long, as Nissan plans to introduce a new-generation model later in 2024, as well as a 2025 model. Though the QX80’s starting price of $74,150 for the 2024 model year positions it as a premium offering, it’s not the absolute top contender in terms of price.
Notably, Mercedes-Benz hasn’t released their Q2 2024 sales figures, and even if they had, they don’t provide a breakdown for specific G-Class models, which include the G 550, the G 580 with hybrid technology, and the high-performance AMG G 63.
This newcomer takes inspiration from the classic Land Rover Defender, offering a boxy design and focus on capability over comfort a characteristic somewhat lost in Land Rover’s recent switch to a unibody platform.
While sales figures for the Grenadier remain under wraps, there are established players in the luxury off-road segment vying for your attention. Dominating the price charts is the opulent Cadillac Escalade-V, with a starting MSRP exceeding $152,000.
For those seeking even more extravagance, the Mercedes-AMG G 63 rockets past the $183,000 mark.
For a more attainable option, Ford’s high-performance Bronco Raptor enters the ring with a $90,035 starting price, directly challenging the Jeep Wrangler Rubicon 392’s $99,995 Final Edition. With a wider range of options available, choosing the perfect vehicle for your off-road excursions becomes an exciting challenge.
