Jeep Wrangler and Ford Bronco Sales Dip, Wagoneer Sees Significant Increase

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Jeep Wrangler and Ford Bronco Sales
Jeep Wrangler and Ford Bronco Sales

Despite maintaining its dominance as America’s favorite off-road SUV, the Jeep Wrangler saw a slight dip in sales during the first half of 2024 compared to 2023.

Wrangler deliveries reached 77,204 units, marking a decrease from the 84,642 units sold in the first half of the previous year.

The Ford Bronco also experienced a decline in sales, with a steeper drop of 14.4% bringing its total for the first half of 2024 to 50,152 units.

Interestingly, Jeep’s luxury counterpart, Wagoneer, bucked the trend for off-road-focused vehicles. The Wagoneer, along with its larger sibling, the Grand Wagoneer, both saw significant sales increases.

The Wagoneer’s sales nearly doubled, with a surge of 119% compared to the first half of 2023, while the Grand Wagoneer enjoyed a healthy 43% increase.

Toyota’s recently updated lineup of body-on-frame SUVs built on the TNGA-F platform is also performing well, with the 4Runner leading the pack.

Jeep Wrangler and Ford Bronco Sales
Jeep Wrangler and Ford Bronco Sales (Jeep)

Two of Nissan’s biggest SUVs, the Armada and the Infiniti QX80, are built with a tough body-on-frame construction. While the Armada found 8,833 buyers in Q2 2024, the QX80 moved 4,716 units.

Interestingly, the QX80 is about to undergo a significant transformation for the 2025 model year. It’ll boast a fresh look, a far more luxurious interior, and a powerful twin-turbo V6 engine that will replace the current V8.

The wait for a similarly updated Armada won’t be too long, as Nissan plans to introduce a new-generation model later in 2024, as well as a 2025 model. Though the QX80’s starting price of $74,150 for the 2024 model year positions it as a premium offering, it’s not the absolute top contender in terms of price.

Notably, Mercedes-Benz hasn’t released their Q2 2024 sales figures, and even if they had, they don’t provide a breakdown for specific G-Class models, which include the G 550, the G 580 with hybrid technology, and the high-performance AMG G 63.

This newcomer takes inspiration from the classic Land Rover Defender, offering a boxy design and focus on capability over comfort a characteristic somewhat lost in Land Rover’s recent switch to a unibody platform.

While sales figures for the Grenadier remain under wraps, there are established players in the luxury off-road segment vying for your attention. Dominating the price charts is the opulent Cadillac Escalade-V, with a starting MSRP exceeding $152,000.

For those seeking even more extravagance, the Mercedes-AMG G 63 rockets past the $183,000 mark.

For a more attainable option, Ford’s high-performance Bronco Raptor enters the ring with a $90,035 starting price, directly challenging the Jeep Wrangler Rubicon 392’s $99,995 Final Edition. With a wider range of options available, choosing the perfect vehicle for your off-road excursions becomes an exciting challenge.

Dana Phio

By Dana Phio

From the sound of engines to the spin of wheels, I love the excitement of driving. I really enjoy cars and bikes, and I'm here to share that passion. Daxstreet helps me keep going, connecting me with people who feel the same way. It's like finding friends for life.

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