Car Design Consistency: Kia’s Cohesive Language vs. BMW’s Varied Styles

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Kia's Cohesive Language vs. BMW's Varied Styles
Kia's Cohesive Language vs. BMW's Varied Styles

When it comes to automotive design, consistency is key. While some manufacturers like Kia and Hyundai have a unified design language that flows across their entire lineup, others, like BMW, seem to be struggling.

Take a look at the new XM, X7 LCI, and the 7 Series – all sporting split headlights, a design element missing from the rest of their vehicles.

The M2 appears boxy and out of place, while the 4 Series, M3, and M4 evoke Dracula with their gaping grilles.

The X2 seems like an afterthought with its distinct design cues. Kia, on the other hand, presents a cohesive design story.

From the Picanto to the Sorento and the all-electric EV9, a common thread ties their vehicles together. Even the K5 sedan and the new K4 hatchback share this design language.

Kia's Cohesive Language vs. BMW's Varied Styles
Kia’s Cohesive Language vs. BMW’s Varied Styles (theottle / YouTube)

Standing out from the crowd can be a double-edged sword in car design. The Kia K4 embraces this concept with the brand’s “Opposites United” philosophy.

It sports a head-turning fastback design for the sedan, while the hatchback takes a unique shooting brake direction.

This unconventionality inspires digital car creators like Theottle to push boundaries even further. Theottle has transformed the K4 into a virtual sporty wagon, keeping the intriguing hidden rear door handles.

This imaginative design boasts a significantly larger cargo area without sacrificing the K4’s inherent dynamism. While technical details are absent, one can expect it to borrow the powertrain options from the existing K4 sedan and hatchback.

Published
Dana Phio

By Dana Phio

From the sound of engines to the spin of wheels, I love the excitement of driving. I really enjoy cars and bikes, and I'm here to share that passion. Daxstreet helps me keep going, connecting me with people who feel the same way. It's like finding friends for life.

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