The American automotive market is welcoming several unfamiliar vehicle names as manufacturers expand their lineups with new electric SUVs, luxury crossovers, and alternative forms of transportation.
Some of these vehicles have already established themselves in international markets, while others are being developed specifically for American customers. Their arrival introduces new choices in segments ranging from affordable electric transportation to premium family vehicles.
This article examines nine nameplates making their first appearance in the United States during the 2026 and 2027 launch cycle. Every entry is supported by manufacturer announcements, with confirmed specifications separated from projected details.
1. INFINITI QX65: A New Fastback Luxury SUV
U.S. ARRIVAL: SUMMER 2026 | STARTING MSRP: $53,990
INFINITI is introducing a completely new nameplate to its American showroom with the 2027 QX65. Although the Japanese luxury manufacturer previously offered the FX crossover, which inspired the new vehicle, it has never sold a production model carrying the QX65 designation in the United States.
The new SUV brings a sportier fastback appearance to the brand’s lineup, positioning it between conventional family crossovers and more expensive luxury performance vehicles.
Power comes from a 2.0-liter variable-compression turbocharged four-cylinder engine producing 268 horsepower and 286 lb-ft of torque. It works with a nine-speed automatic transmission and all-wheel drive.
The variable-compression technology allows the engine to adjust its compression ratio according to operating conditions, balancing performance requirements with efficiency. This gives the QX65 a different engineering approach from luxury competitors relying on conventional turbocharged four-cylinder engines.
In the United States, buyers can select from three available configurations, including the Luxe AWD, Sport AWD, and Autograph AWD. Their respective starting prices are $53,990, $55,690, and $63,285, excluding any applicable additional fees and charges.
Standard equipment includes a 12.3-inch touchscreen with Google built-in, while higher trims offer upgraded materials and additional comfort features. Available Klipsch premium audio technology is another attraction.
The QX65 is a two-row vehicle rather than a three-row family SUV. Its design prioritizes a more dramatic roofline and an upscale passenger environment. INFINITI officially introduced the model on March 27, 2026, and scheduled its arrival at American retailers for early summer.
For customers familiar with the QX60 but wanting a more distinctive exterior design, this new designation introduces a different direction for INFINITI’s luxury crossover range.
2. Genesis GV90: Genesis Enters a New Luxury Category
U.S. ARRIVAL: EARLY 2027 | ALL-ELECTRIC FLAGSHIP
Genesis is preparing to introduce its most ambitious SUV nameplate yet with the GV90. The model represents the brand’s move into the full-size electric luxury SUV category, a segment where passenger accommodation, cabin craftsmanship, and advanced technology are major purchasing considerations.
Although Genesis already sells the GV70 and GV80 in America, the GV90 introduces a completely new flagship designation.
The manufacturer identifies the vehicle as a 2028 model, despite its expected American arrival in early 2027. It is being developed as an all-electric SUV with three-row versatility. Genesis describes a spacious cabin featuring front massage seats, second-row captain’s chairs, and several configurations designed around passenger comfort.
This makes it particularly relevant to customers who want a premium electric vehicle without sacrificing the additional seating capacity of a traditional large SUV.
One of its most distinctive features is the Neolun-inspired design language. Genesis has presented multiple expressions of the vehicle, including the Neolun First Edition and Neolun configurations.
The First Edition is advertised with distinctive Arch Gate doors, a private refreshment refrigerator, and genuine wood flooring with radiant heating. These features demonstrate how the company intends to differentiate its flagship from more conventional electric crossovers.
However, buyers should be careful when considering specifications. Genesis has not yet published a complete U.S. specification sheet, official EPA range estimate, or confirmed American starting MSRP. Images and equipment shown on its website are identified as non-U.S. models with optional features.
The company has confirmed that the GV90 is arriving early in 2027 and is already presenting it through its American brand experience in New York City.
Its significance is not simply its larger dimensions. The GV90 introduces a new level of electric luxury to Genesis’s American portfolio, giving the manufacturer a flagship vehicle above its existing SUVs.
3. Subaru Getaway: A New Name for a Seven-Passenger Electric SUV
U.S. ARRIVAL: LATE 2026 | 420 HORSEPOWER
Subaru is adding an entirely new model to its American SUV lineup with the introduction of the 2027 Getaway. Revealed at the 2026 New York International Auto Show, this fully electric SUV is aimed at families looking for three rows of seating, along with the added stability and traction provided by Subaru’s signature all-wheel-drive system.
The Getaway is also the most powerful production vehicle Subaru had announced at its unveiling. It features two electric motors that deliver a combined output of 420 horsepower. According to Subaru, the SUV can accelerate from 0 to 60 mph in under five seconds, an impressive performance figure for a midsize vehicle capable of seating up to seven passengers.
Standard Symmetrical All-Wheel Drive distributes electric power between the front and rear axles, while the X-MODE system provides additional traction management for slippery surfaces.
Battery capacity is another important consideration. The initial configuration uses a 95.8-kWh battery pack and offers more than 300 miles of estimated driving range.
Subaru has also announced a maximum towing capacity of 3,500 pounds, making the vehicle useful for transporting smaller recreational trailers. Its 8.3 inches of ground clearance further distinguishes it from conventional road-focused electric crossovers.
The interior accommodates up to seven passengers with a second-row bench seat or six with captain’s chairs, depending on configuration. A 14-inch multimedia touchscreen and a 12.3-inch digital instrument cluster form the central technology arrangement. Wireless Apple CarPlay and Android Auto are also included.
Subaru has confirmed that the Getaway will reach American retailers beginning in late 2026. However, its final U.S. trim pricing and complete EPA range certification should be checked when the manufacturer publishes the corresponding sales information.
The new nameplate gives Subaru a larger electric family vehicle rather than another compact crossover. Its combination of 420 horsepower, standard AWD, and three-row seating makes it an important addition to the company’s American electric lineup.
4. Kia EV3: A More Accessible Electric Kia
U.S. ARRIVAL: LATE 2026 | STARTING MSRP: $29,890
Kia is bringing its compact EV3 nameplate to American dealerships for the first time as a 2027 model. The vehicle has already established an identity in international markets, but its introduction in the United States creates a new entry point for customers interested in the manufacturer’s electric vehicle technology.
Positioned below the EV6 and EV9, it targets buyers who prefer a smaller crossover with a more accessible purchase price.
The American lineup starts at $29,890 for the Light FWD, excluding the $1,495 destination charge. Other announced configurations include Wind FWD, Wind AWD, Land FWD, and Land AWD. Kia has also highlighted a 288-horsepower GT version, providing a more performance-oriented alternative within the range.
Driving distance is a major selling point. The Wind FWD and Land FWD versions offer up to 321 miles of estimated range, while the smaller-battery Light configuration delivers less. Buyers should therefore compare individual trims rather than assuming that every EV3 has the maximum advertised range.
Charging is designed around American infrastructure. Kia includes a built-in North American Charging Standard port, providing access to compatible Tesla Supercharger stations without requiring a separate adapter. The company estimates a 10-to-80-percent charging time of approximately 31 minutes when using an appropriate 350-kW DC fast charger.
Inside, the EV3 incorporates nearly 30 inches of combined digital displays, wireless smartphone integration, and available advanced parking assistance technology. Its compact exterior dimensions make it easier to position in crowded urban areas than a larger electric SUV.
The Kia EV3 introduces a new name to the brand’s U.S. lineup while targeting one of the biggest challenges facing electric vehicle buyers, which is the high upfront cost. It gives American consumers another choice between conventional gasoline-powered compact crossovers and higher-priced electric vehicles, making electric mobility accessible to a wider range of buyers.
5. Subaru Uncharted: Subaru’s New Compact Electric Nameplate
U.S. ARRIVAL: 2026 | STARTING MSRP: $34,995
Subaru is adding another unfamiliar designation to its American lineup with the Uncharted, an electric compact crossover developed for customers who want a smaller vehicle without giving up the company’s emphasis on traction and practical capability.
Although Subaru has a long history of selling SUVs in America, the Uncharted is an entirely new nameplate. Its introduction expands the manufacturer’s electric range beyond its existing larger models.
The 2027 lineup starts at $34,995 for the Premium FWD, while the Sport starts at $39,795 and the GT at $43,795. All prices are manufacturer-suggested retail prices before applicable destination charges and other expenses.
The Premium uses a single electric motor driving the front wheels, while the Sport and GT feature dual motors and Subaru Symmetrical All-Wheel Drive.
Performance is particularly interesting in the upper configurations. Subaru advertises up to 338 horsepower from the dual-motor arrangement, giving the compact crossover considerably more output than many conventional gasoline-powered vehicles in its size category.
The company also estimates a maximum driving range of 308 miles for the front-wheel-drive Premium version. Range varies with trim, wheels, and equipment.
Ground clearance measures 8.2 inches, which is higher than many ordinary compact electric crossovers. This provides additional flexibility on uneven roads and during winter driving, although the Uncharted is not intended to replace a dedicated off-road SUV.
The cabin features a 14-inch multimedia touchscreen, wireless smartphone connectivity, and modern driver-assistance technology. Subaru has also incorporated battery preconditioning and DC fast-charging capability of up to 150 kW. Under suitable conditions, the manufacturer estimates a 10-to-80-percent charging time of approximately 28 minutes.
The Uncharted made its debut in early 2026 and continues as a 2027 model. Its arrival introduces a new nameplate rather than a new generation of an existing American Subaru.
6. BMW iX3: The First Neue Klasse SUV for America
U.S. ARRIVAL: SEPTEMBER 2026 | STARTING MSRP: $61,500
BMW is introducing a completely new electric SUV identity to American customers with the 2027 iX3 50 xDrive. Although the iX3 name has appeared in other international markets, the previous generation was never officially sold in the United States.
The 2027 version is particularly significant because it becomes the first series-production vehicle based on BMW’s Neue Klasse architecture.
The American model starts at $61,500, with an additional $1,350 destination and handling charge. BMW announced that the vehicle would enter the U.S. market in September 2026, with customer deliveries scheduled to begin in late September.
This makes it one of the most important new electric arrivals in the company’s recent product development.
Its sixth-generation eDrive technology uses a dual-motor configuration producing 463 horsepower and 645 lb-ft of torque. The xDrive system provides standard all-wheel drive, while an 800-volt electrical architecture supports DC fast charging at up to 400 kW.
BMW estimates that a compatible charger can replenish the battery from 10 to 80 percent in approximately 21 minutes.
Range depends on wheel and tire selection. The manufacturer quotes an EPA-estimated maximum of 434 miles with the available 20-inch summer tires. The standard 20-inch all-season configuration is rated at 383 miles. This difference illustrates why buyers should check the exact equipment fitted to a particular vehicle.
Inside, the iX3 introduces BMW Panoramic Vision, which projects important driving information across the lower windshield. The central touchscreen and updated operating system provide a different digital experience from previous BMW interiors.
The iX3 is more than another electric version of a familiar gasoline SUV. Its new architecture, battery technology, and digital interface make it a major introduction for BMW in America.
7. Cadillac VISTIQ: A New Electric Luxury Nameplate
2027 U.S. MODEL | STARTING MSRP: $77,500
Cadillac is expanding its electric vehicle portfolio with the VISTIQ, a three-row luxury SUV that introduces a new model name to American dealerships.
While the manufacturer already has a long history in the premium SUV segment, the VISTIQ represents a separate electric product developed for customers who need substantial passenger accommodation alongside modern battery technology.
The 2027 model carries a starting MSRP of $77,500 before destination charges, taxes, and optional equipment. Cadillac positions it between smaller electric SUVs and its larger flagship electric offerings. The three-row layout provides space for families, while the exterior styling follows the brand’s contemporary electric design direction.
Performance is one of its strongest selling points. The available dual-motor all-wheel-drive powertrain produces up to 615 horsepower and 650 lb-ft of torque. Cadillac estimates acceleration from zero to 60 mph in 3.7 seconds when using Velocity Max mode. That is considerable performance for a vehicle designed to transport passengers across three rows.
Cadillac advertises an EPA-estimated driving range of 305 miles. The figure is important because large electric SUVs generally carry greater battery and vehicle weight than smaller crossovers.
Buyers should nevertheless consider real-world conditions, including weather, highway speeds, passenger loads, and wheel selection, when estimating their daily driving range.
The cabin emphasizes technology and entertainment. An available 23-speaker AKG Studio audio system with Dolby Atmos provides a premium listening experience, while the digital dashboard and infotainment system support the vehicle’s modern interior layout.
The VISTIQ is not a completely new electric vehicle for the 2027 model year because the nameplate first entered the American market as a 2026 model. Its inclusion here reflects its recent first-time arrival in the United States, not a claim that it is an entirely new 2027 generation.
For Cadillac, this nameplate provides another way to attract buyers who want three-row practicality without moving to a gasoline-powered luxury SUV.
8. Fiat Topolino: A Different Kind of American Vehicle
U.S. AVAILABILITY: 2026 | STARTING MSRP: $13,995
Fiat is bringing a very different type of vehicle to American customers with the Topolino. Unlike conventional passenger cars and SUVs, this small electric vehicle belongs to the low-speed vehicle category.
Its introduction marks an important step for the Italian manufacturer because it brings a form of neighborhood transportation to U.S. buyers that has not previously been part of Fiat’s American showroom lineup.
The Topolino is available through selected American dealerships at a starting MSRP of $13,995, excluding destination charges. Its compact two-seat configuration is intended for short local journeys rather than interstate commuting or long-distance highway travel.
As a federally regulated low-speed vehicle, it is subject to different operating restrictions from ordinary passenger cars. Federal rules limit LSVs to a maximum speed of 25 mph and generally restrict their use to roads with posted speed limits of 35 mph or less, subject to applicable state and local requirements.
The 2027 lineup introduces several changes specifically for American customers. These include the new Topolino Open Air body style with a retractable soft-top roof, Corallo Orange and Luna Greige exterior finishes, and a full-color digital instrument display.
The model continues to offer the small footprint and simple electric mobility concept associated with its European counterpart.
Fiat has also continued its complimentary home-delivery arrangement within a 50-mile radius of the purchasing dealership for qualifying 2027 purchases. This is an unusual ownership convenience that reflects the vehicle’s intended neighborhood-focused role.
There is an important distinction between this vehicle and a conventional electric car. The Topolino is not designed to provide the range, crash-protection category, or highway capability expected from a full-size passenger vehicle. Its appeal comes from affordability, compact dimensions, and the ability to handle short trips.
For American customers, the Topolino introduces an unfamiliar Fiat name and an entirely different approach to everyday electric transportation.
9. Lucid Cosmos: Lucid’s Planned Move Into a Lower Price Category
EXPECTED LAUNCH: SECOND HALF OF 2027 | TARGET PRICE: BELOW $50,000
Lucid is preparing to introduce a new electric SUV nameplate called Cosmos as part of its strategy to reach a wider American customer base. Until now, the company’s production vehicles have occupied premium price categories.
The upcoming midsize platform is intended to bring Lucid’s electric technology into a more accessible segment without abandoning the efficiency and performance characteristics associated with the brand.
The Cosmos was announced on March 12, 2026, alongside the Earth, another planned SUV using the same midsize architecture. Lucid describes the Cosmos as a vehicle designed around efficiency, passenger space, and performance.
Its smaller positioning should make it more accessible than the existing Air sedan and Gravity SUV, although complete production specifications have not yet been released.
Lucid originally discussed bringing its midsize products to market earlier, but the company subsequently revised its schedule. In August 2026, CEO Silvio Napoli confirmed that the affordable electric models would launch in 2027 rather than late 2026.
Production is now targeted to begin in early 2027, with a broader production ramp expected during the second half of that year.
Pricing is another important part of the announcement. Lucid has described its midsize platform as targeting a starting price below $50,000. This is a platform-level target, not a confirmed final Cosmos MSRP. American EPA range estimates, battery capacity, motor output, charging specifications, and final trim details remain unannounced.
The vehicle is important because Lucid needs a product that can appeal to customers beyond the premium electric-car segment. A smaller SUV with a lower entry price could introduce the brand to households that previously considered its products too expensive.
For now, the Cosmos should be viewed as a confirmed future product rather than a vehicle already available for purchase. Its planned 2027 introduction makes it one of the more significant upcoming additions to America’s electric SUV market.
