Ford’s Registration of the RS200 Trademark Suggests the Anticipation of a Commitment Fulfilled

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Ford has recently filed trademarks for the “RS200” and “Ford RS200” names with the European Union Intellectual Property Office, igniting speculation about the revival of this legendary moniker from its past.

This move follows Ford’s expressed interest, articulated by European design chief Murat Gueler in 2021, in resurrecting old names for future models. Such a strategy aims to evoke nostalgia among consumers while underscoring Ford’s extensive heritage.

The RS200 holds a distinguished status among Ford’s historic vehicles, particularly renowned for its role in dominating Group B rallying. Originally conceived as a mid-engined homologation special, the RS200 has since attained iconic status and remains a coveted collector’s item.

The potential applications for the revived RS200 name are diverse and intriguing. One possibility is the introduction of a new compact sports car positioned alongside the Mustang GT. Speculations range from an off-road-oriented vehicle akin to the Mustang Mach-E Rally to a low-volume supercar variant.

Whether limited to 200 units like its predecessor or expanded into a broader production, considerations include the choice between a traditional gas-powered engine or an electric drivetrain, leveraging Ford’s advancements in electrification, as seen in the Mach-E GT Performance Edition.

Alternatively, the RS200 designation might find application as a trim level or special edition, potentially within the context of a two-door variant of the Mustang Mach-E, as previously rumored.

Such a vehicle could cater to enthusiasts seeking a sportier alternative, especially if positioned as an off-road iteration, although purists may lament its crossover roots.

Amidst these speculations, there remains the possibility that Ford’s trademark filings serve merely to safeguard the RS200 name against external usage, highlighting the complex interplay of anticipation and pragmatism within the automotive industry.

As Ford’s legacy in rallying continues with its participation in the WRC through the M-Sport Ford Puma Hybrid Rally1, enthusiasts await further developments, eager to witness how the iconic RS200 name may manifest in future automotive endeavors.

Also read: Ford Bronco Raptor: Off-Road Adventure with Style

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