Audi has revised its Formula 1 entry strategy, opting for full ownership of the Sauber team rather than the initially planned partial acquisition. The decision marks a significant shift in Audi’s approach to the sport, solidifying its commitment to Formula 1 as a constructor and engine manufacturer.
Under the new arrangement, Audi will have complete control over the Sauber team, streamlining its investment and partnership plans. Oliver Hoffmann, currently a member of Audi’s board of management, will spearhead the transition process, overseeing the integration of the team into Audi’s operations.
Meanwhile, Andreas Seidl, previously CEO of Sauber, will continue to lead the team under the new title of CEO of Audi F1.
The move reflects Audi’s determination to establish a strong presence in Formula 1, dispelling earlier rumors suggesting a potential cancellation of the program.
Despite past setbacks, including the cancellation of its Le Mans return and the disbandment of its Formula E team, Audi’s long-term commitment to Formula 1 remains unwavering. The decision to acquire Sauber outright underscores Audi’s confidence in its future endeavors in the sport.
The announcement puts to rest months of speculation surrounding Audi’s Formula 1 plans, affirming its participation in the 2026 racing season with a fully owned team.
By taking full ownership of Sauber, Audi aims to leverage its expertise and resources to compete at the highest level of motorsport and further enhance its brand presence on the global stage.
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